Today the Altadena Future Fair concludes its two-day run today at the Pasadena Convention Center, offering free community resources to help residents rebuild after the catastrophic Eaton Fire. The fair, operating from 10:00 a.m. to 5:00 p.m., brings together architects, builders, innovative materials vendors, mental health providers, and local businesses to support the thousands of residents displaced by the January disaster.
“Our goal is to ensure that every resident has the resources, support, and community strength to recover and thrive after this disaster,” said Toni Raines, Host of “Toni Talks” and Systems Consultant at Altadena Talks Foundation.
Today’s fair showcases vendors specializing in fire-resilient building materials, including non-combustible insulation, lightweight concrete alternatives, solar energy systems, and fire-rated windows and roofing.
The event also offers workshops, speakers, a locals market for businesses that lost physical locations, and a dedicated kids room.
Community support remains a central focus of the fair.
A dedicated Community Healing Room was planned to provide emotional support for attendees, complementing other mental health resources like Foothill Flourish, which offers up to ten free therapy sessions for those affected by the fire. AlterCareLine was to provide additional virtual mental health support with peer crisis counselors.
The fair comes amid ongoing community concerns about rebuilding efforts. In March, over 500 protesters gathered under the slogan “Altadena is Not For Sale” to prevent outside developers from altering the area’s character.
Local businesses face unique challenges in the recovery process. While Los Angeles County announced a loan program of up to $75,000 for fire-affected businesses, establishments must be open to the public to qualify. Commercial property owners must handle their own debris removal, unlike residential properties where the U.S. Army Corps of Engineers assists.
Some businesses are already showing signs of recovery.
According to its official website, the Altadena Future Fair’s mission is “to ensure that every neighbor affected by the fire has access to resources, knowledge, and community support—so no one rebuilds alone.”
Parking at the Pasadena Convention Center is available for a $15 daily flat rate. While no food is served at the event, various dining options are within walking distance.