Altadenans to Rally Around Town’s Recovery At Major Support Event Today

The Altadena Coalition (Altadena Strong) is hosting a comprehensive community support event today at 2270 Lake Avenue, combining disaster recovery resources with family entertainment to help rebuild after the devastating Eaton Fire.

The event is scheduled to run from noon to 6 p.m. Little Caesars’ Love Kitchen will partner with The Pepsi Foundation to serve up to 1,000 pizzas. There will be rebuilding resources and entertainment for children during the event.

“Altadena is not for sale—together, we rebuild stronger,” say Coalition leaders Freddy Sayegh and Pastor BJ King, both Altadena residents.

A free community rebuilding workshop will offer one-on-one assistance, application reviews, insurance guidance, Q&A sessions, and long-term recovery planning, with special support for seniors and bilingual individuals.

Seven major organizations, including the Federal Emergency Management Agency, the Small Business Administration, American Red Cross, Army Corps of Engineers, Habitat for Humanity, California Office of Emergency Services, and Salvation Army, will provide rebuilding resources.

A kids zone hosted by LA Fire Justice and curated by 409 Woodbury X ART Mingo will feature the Ultimate Gaming Players Truck, bounce houses, arts and crafts, slime making, DJ entertainment, face painting, bubble shows, a carousel, and magic performances.

The event will be held at the Altadena Grocery Outlet, which has been a vital disaster relief hub hosting major events and outreach efforts since the wildfire. The Outlet will celebrate its re-grand opening during the event.

The Altadena Coalition has risen up in the wake of the fire. Its mission is to preserve “Altadena’s rich architectural heritage, diverse cultural identity, and middle-class character while fostering sustainable growth and resilience.”

For more see https://thealtadena.com/