Ayzenberg Group Acquires The Social Method

Pasadena-based Ayzenberg Group has announced that it has acquired The Social Method, one of the fastest growing social media marketing agencies in Southern California.

As part of the deal, The Social Method will merge operations with Ayzenberg, with co-founder Rebecca Markarian and her seasoned staff relocating to the company’s offices in Pasadena. Ayzenberg also gains ownership of a proprietary toolset enabling real time analytics for social activity monitoring, management and measurement. Terms of the deal are not disclosed.

“Using social media to drive purchases for our clients is the next big step in social marketing,” said Eric Ayzenberg, Chief Strategist and Chief Creative Officer. “We now have a team that has been pioneering this methodology for the past several years on our side, and that’s a major opportunity for Ayzenberg and the brands we represent.”

The Social Method was co-founded in 2009 by Markarian, a social media and public relations veteran who has worked on major brands such as Old Spice, Jaguar, Land Rover and Hilton Hotels. Focusing on entertainment and video games, the agency set out to make large-scale community development and engagement programs executed with a philosophy of “one-to-one communication” the cornerstone of its campaigns. It also put a priority on measurable results, developing a proprietary toolset that provides deep and timely analysis of social campaigns. The platform enables practitioners to monitor and manage social network activity in real-time, helping agency clients cull and analyze data that can affect the direction of product development, messaging and marketing programs.

With this acquisition, Ayzenberg grows its dedicated social team to more than 35 people and significantly expands capabilities in social media strategy and marketing, including community development and moderation, social content distribution and reputation management for brands. The firm is expanding this year with the construction of a new wing that adds 5,000 square feet of offices and state-of-the-art video production, editing and computer animation facilities.

Ayzenberg Group is a full-service brand leadership group that specializes in reaching the most elusive, advertising-adverse target audience in history: the tech-savvy youth of today – the young men and women of “Generation Now.” One of the ten largest privately held creative agencies on the West Coast, Ayzenberg has created campaigns focused on successfully reaching and motivating tweens, teens and the 18-34 year old demographic since 1993. Services include strategic leadership, creative, media, digital strategy and production. Client experience includes: Activision-Blizzard, Atari Games, Atlus, AT&T, Bethesda Softworks, Capcom, Disney, EA Games, Konami, Lucas Arts, Microsoft, Mattel, Namco Bandai, NCSoft, Nexon America, Nokia, Sonos, Sony, THQ, and Warner Bros.

For more information, please visit www.ayzenberg.com.