The BeyGOOD Foundation, founded by singer, songwriter, actress, and businesswoman Beyoncé Knowles-Carter, has expanded its relief efforts for Los Angeles wildfire victims, exceeding its initial $2.5 million pledge by distributing over $3 million in direct cash assistance to affected families.
The Foundation said it has helped more than 200 homeowners and renters in the Altadena and Pasadena communities, which were devastated by the Eaton Fire in January.
For Eaton Fire survivor Naomi Mauvais, the Foundation’s assistance arrived after other promised aid had failed to materialize.
“When the fires took everything; our home, our belongings, our community, we kept hearing about all the money being raised for relief, but none of it was reaching us. Then BeyGOOD stepped in,” said Mauvais. “This $20,000 grant was the first real support we’ve received since the fire, and it’s making an immediate difference easing financial burdens. I’m able to replace lost Christmas presents for my children and cover expenses while I make plans to rebuild. BeyGOOD didn’t just give us money; they gave us hope.”
“Our hearts remain with the families who have lost everything,” said Tina Knowles, Chair of the Board of Directors, BeyGOOD Foundation.
“We recognize that rebuilding takes time, and we want to encourage everyone to keep the Dena community at the forefront of their minds because the work has just begun and we’re here for the long haul. Equity remains at the center of all that we do. We go where most funders do not; ensuring that we serve those who need the most support.”
In addition to cash assistance, BeyGOOD has provided over 3,500 essential items including gift certificates, kitchenware, appliances, clothing, technology, and toiletries to help fire survivors restore daily necessities.
The Foundation has also committed $500,000 to support local organizations with ongoing relief and rebuilding work as it moves into phase two of its recovery efforts.
Relief efforts have been coordinated with the Dena Coalition, a network of community leaders, organizations, churches, and educators assembled by BeyGOOD to ensure aid is guided by those who understand community needs firsthand. Additional support has come from a team of volunteers, sponsors, partners, and funders, including a $1 million donation from motivational speaker and life coach Tony Robbins.
Founded in 2013, BeyGOOD believes that everyone has the right to thrive and have access to the opportunities, knowledge, and resources that transform communities into a place of economic prosperity and generational growth. Through tailored programming, educational scholarships, entrepreneurial grants, and crisis relief funding, the Foundation is creating a more equitable future for all. Since its inception, BeyGOOD has built a legacy of meeting emergency needs for marginalized and underserved communities.
The Foundation encourages individuals and organizations to join in supporting the relief efforts by visiting www.beygood.org. For more information, please contact info@beygood.org.