Pasadena businesses along the CicLAvia route have until Oct. 9 to request food permits and until Oct. 16 to request sidewalk canopies for the Nov. 15 open streets event on Colorado Boulevard.
The nonprofit CicLAvia, which is producing the car-free day along with the City of Pasadena, will close Colorado Boulevard and part of Raymond Avenue to vehicles.
It is inviting businesses on the route to stay open, move activities outdoors and post event-day specials.
The city has said Open Streets events generate economic benefits by encouraging car-free access to local businesses.
The event runs from 9 a.m. to 3 p.m. Sunday, Nov. 15, and is free. The 2.7-mile route covers Colorado Boulevard from Pasadena Avenue to Allen Avenue and Raymond Avenue from Pacific Alley to East Dayton Street, with activity hubs at 145 N. Raymond Ave. and 1778 E. Colorado Blvd.
Businesses that want to sell or serve food outdoors need a one-day permit from the Pasadena Public Health Department, and tents and umbrellas set up on the sidewalk must be approved under city rules, CicLAvia said.
Outdoor setups must keep 4 feet of clearance for Americans with Disabilities Act access, and nothing may be placed in the street. Small speakers are allowed, but larger sound systems, live music and DJs may be subject to regulations.
Businesses on the route that offer an event-day special or discount can be listed free on CicLAvia’s interactive map by submitting the Business Participation Form by Thursday, Nov. 12, subject to approval. CicLAvia had listed event-day specials from six Pasadena businesses as of Sept. 26, including a gym, a tea shop and a health clinic.
Streets on the route will be closed to cars from 7 a.m. to about 5 p.m., and delivery drivers will not be allowed to drive or park on the route during those hours. Driveways on the route will be blocked, and parking there will be banned from 4 a.m. to 5 p.m., with towing enforced. CicLAvia said it may reimburse people who live or work directly on the route up to $20 per vehicle for parking costs.
The Old Pasadena Management District and the Playhouse Village Association have expressed support for the event, according to the city. A UCLA Luskin School of Public Affairs study of a 2013 CicLAvia on Wilshire Boulevard found businesses along that route saw a 10 percent increase in sales on the event day, and 57 percent among businesses that engaged participants directly. Councilmember Justin L. Jones invited local businesses to sign up in his Sept. 25 District 3 newsletter, which said deadlines apply for food, canopy and promotional requests.
CicLAvia and the city will hold an online informational meeting for businesses at 3 p.m. Thursday, Oct. 1, on participation, regulations and permitting. Registration is not required, and Spanish translation will be available. A virtual community meeting covering business opportunities and street closures follows at 5:30 p.m. Thursday, Oct. 15.
NEED TO KNOW
Event: CicLAvia—Pasadena. When: Sunday, Nov. 15. Time: 9 a.m. to 3 p.m. Cost: Free. Where: Colorado Boulevard from Pasadena Avenue to Allen Avenue and Raymond Avenue from Pacific Alley to East Dayton Street, Pasadena. Parking: No parking on the route from 4 a.m. to 5 p.m.; nearby pay lots charge varying rates. For more, call (213) 355-8500 or visit https://ciclavia.org/events/
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