City Council Approves Formation of Playhouse Meter Zone Advisory Commission, Expanded Zone

On Monday, the Pasadena City Council unanimously approved a proposal to establish a Playhouse Parking Meter Zone Advisory Commission, that would expand the boundaries of the current parking meter zone, and implement a new occupancy-based parking rate structure.

The new commission will help address parking challenges and improve the overall parking experience in the Playhouse District.

The proposal aims to address parking concerns in the Playhouse District, a popular destination for dining, entertainment, and shopping.

The current Playhouse Parking Meter Zone is bounded by Union Street to the North, Los Robles Avenue to the West, El Dorado Street to the South, and Oakland Avenue to the East. Paid parking currently exists on Los Robles Avenue from Green Street to Union Street.

The proposed expansion would extend the zone boundaries to the east. As shown below in Attachment A, the expansion would be bound by Union Street to the North, Los Robles Avenue to the West, El Dorado Street to the south along Oakland Avenue, then Green Street to the South along Hudson Avenue, then Colorado Boulevard to the South, Catalina Avenue to the East until reaching Union Street.

Councilmember Gene Masuda said that he was concerned that more paid parking would drive customers to places like Arcadia where they can shop for free, but after listening to a discussion, he supported the item.

Jason Lyon and Mayor Victor Gordo said parking turnover was necessary to assist local businesses.

“It seems counterintuitive, but it helps local businesses,” Gordo said.

City Staff estimates a revenue increase to the Playhouse Meter Fund by approximately $750,000 in FY2025.

“While there are always many strong opinions about parking, I have come to believe that this program will benefit Playhouse Village businesses and actually create a better experience for visitors and residents alike,” said Marjorie Lindbeck.

“The Board of Directors ultimately voted to approve this plan and look forward to implementation. It takes advantage of the latest technology in parking meters and will give us flexibility to, in effect, implement demand-based pricing for parking. There are also many features that will benefits both residents and businesses.”

The area has seen increased demand for parking, leading to challenges for businesses and visitors alike.

The proposed commission will consist of seven members, including property owners, renters, and an at-large representative. Its primary role would be to oversee the meter program and recommend expenditures of net revenues for street and parking-related improvements.

The new occupancy-based rate structure aims to manage parking occupancy and encourage turnover, with higher rates in high-demand areas and lower rates in underutilized streets.