Cyclists Offered Discounts at 13 Local Businesses on National Ride a Bike Day

Thirteen Pasadena and Altadena businesses are offering discounts to customers who arrive by bicycle on Sunday, May 3, as the City of Pasadena Department of Transportation marks National Ride a Bike Day, the centerpiece of its month-long Pasadena Bike Month program.

The all-day event runs from 6 a.m. to 11 p.m. and has no fixed route, according to the official event page operated by the city, the nonprofit Day One and the Pasadena Complete Streets Coalition.

Riders can travel any route they choose and stop at participating businesses to claim same-day deals listed on the organizers’ public roster.

• Salt & Straw, at 39 W. Colorado Blvd., is offering a buy-one, get-one free deal for bike riders.
• Prince Street Pizza, at 49 E. Colorado Blvd., is selling $5 slices.
• Wild Parrot Brewing Company, at 2302 E. Colorado Blvd., has $2 off all pints.
• The Bar Method – Pasadena, at 32 Mills Place, is offering $1 classes for cyclists who sign up in advance using the code BIKEANDBARRE; spots are limited, according to the organizers’ roster.

Other participants include:

Coffee and Plants and The Kitchen Italian Cafe & Pizzeria, both on West Union Street; The Bunker Experience and Delight Pastry on North Raymond Avenue; ID-ECLAIR on West Green Street; Archetype Yoga and Pilates Pasadena on East Colorado Boulevard and East Walnut Street, respectively; CTRL Collective on South Arroyo Parkway; and the Gamble House Bookstore at 4 Westmoreland Place.

The lone Altadena participant is West Altadena Wine, at 2311 Lincoln Ave., which is offering 10% off purchases.

“The City is pleased to once again support Bike Month, which is a great opportunity for residents and visitors to see, hear, taste, and feel all that Pasadena has to offer while riding a bicycle,” said Joaquin T. Siques, the city’s Department of Transportation Director.

Pasadena Bike Month runs from Saturday, May 2, through Sunday, May 31, the city said in an April 27 announcement. The Eventbrite collection maintained by the organizers lists 17 upcoming events across the month, including the Beginner’s Bagel Ride at Caltech on May 9, Bike to Work Day at Pasadena City Hall on May 14, the Greene & Greene Architecture Bike Tour on May 17, and the Pasadena E-bike Expo at Rose Bowl Area H on May 24.

The city said helmets are required for youth under 18 and recommended for riders of all ages, and riders should check that their bikes are in good working order.

A full schedule and the list of participating businesses are posted at bit.ly/PasadenaBikeMonth.

National Ride a Bike Day is part of National Bike Month, which was established in 1956 and is sponsored by the League of American Bicyclists, according to the organization’s website. National Bike to Work Week 2026 falls May 11 through 17.

For more information, call City Service Center at (626) 744-7311.