Grooming A New Business in Pasadena

“Hope has an address,” said Father Greg Boyle, founder of Homeboy Industries, as he welcomed members of the media, staff members and employees, and community members to the grand opening of Puppy Fades, a new dog grooming salon in Pasadena at 446 S. Fair Oaks Ave.

The Monday opening marked the launch of Homeboy Industries’ 14th social enterprise, all aimed at providing job training and employment opportunities for formerly incarcerated and gang-involved individuals.

Puppy Fades is staffed by graduates of Homeboy Industries’ 18-month reentry program, all of whom are now certified in professional pet grooming. The salon not only offers high-quality grooming services, but like all of Home Boy’s companies, from Homeboy Cafe to Home Girl Bakery, serves as a platform for personal transformation and community reintegration.

The event took place in the shadow of the recent passing of Pope Francis on Easter Sunday, adding a somber note to the celebration. Father Boyle acknowledged the loss, reflecting on the Pope’s legacy of compassion and service.

“In one of his last addresses, before he left us,” said Boyle, “Pope Francis talked about the importance of caring for those on the margins, the homeless, the forgotten, the gang member, the marginalized. I think that’s what we’re doing here today.”

Father Boyle also highlighted the natural connection many participants have with animals, noting that several had received animal care training while in detention facilities. “There’s just a connection and a visceral connection between the homies and vulnerable small animals. They know what their vulnerability is about.”

Pasadena Mayor Victor Gordo, praising the initiative as a valuable addition to the community, said, “This is a place where people can come together, find purpose, and contribute positively to our city,” he said.

Steve Delgado, Co-Chief Executive Officer of Homeboy Industries, emphasized the organization’s commitment to creating quality jobs and fostering economic mobility. “We are expanding our social enterprises—including Puppy Fades—to provide meaningful employment opportunities and support our community members in building new lives,” he said.

Employee and former gang member Richard Orea shared his own personal journey, expressing gratitude for the support he received. “It’s a big transition for me. My way wasn’t working. I was looking for a new way of life,” he said. “Homeboy Industries is like a family to me. I have a community where I can reach out… I just love working with dogs, they don’t judge.”

Puppy Fades is now open for appointments, offering pet grooming services that contribute to a greater mission of hope and second chances for those back from the margins.