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LA County and NonProfit Partner for Public Service Campaign Against Bigotry

Published on Thursday, June 20, 2024 | 2:36 pm
 

Los Angeles County officials Thursday are asking for help in broadcasting and sharing five anti-bigotry public service announcements, which are intended to educate residents about hate crimes and how to report them.

The Truth and Accountability League, a nonprofit founded in 2020 to address anti-Armenian racism, partnered with the county’s Commission on Human Relations, as well as its LA vs. Hate campaign team to produce the PSAs, called “Stand TAAL to Hate.” About 30-35 seconds each, the PSAs feature actress and comedian Margaret Cho, Glendale Police Chief Manny Cid, Glendale Community College Superintendent and President Ryan Cornner, businessman Rick Caruso and Criminal Defense Attorney Mark Geragos.

“In the face of rapidly rising bigotry, discrimination and hate incidents, our latest PSA campaign is a crucial step in the right direction,” Vic Gerami, TAAL’s founder and chair, said in a statement.

Gerami also expressed his gratitude to the five participants in the campaign.

“Their commitment to combat hate and foster unity through diversity is the driving force behind TAAL,” Gerami said in a statement. “We are honored to be in partnership with the Los Angeles County Commission on Human Relations and LA vs. Hate.”

TAAL, the commission and LA vs. Hate are seeking the cooperation of TV networks, radio stations and relevant programs in broadcasting the PSAs and sharing them on their website, e-blasts and social media platforms.

The county Commission on Human Relations launched the LA vs. Hate campaign in 2019, and it serves as a “community-centered” program designed to mobilize all residents of Los Angeles County to unite against and report hate, as well as to empower those who have been victims of hate-motivated acts.

TAAL’s previous projects with the Commission on Human Relations and LA vs. Hate included a town hall to address the rise in anti-Armenian hate crimes in L.A. County, an “Armenians Against Hate” poster and PSAs featuring Armenians who were victims of hate-related incidents.

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