NEFT Vodka Extends Partnership with Rose Bowl Stadium as Official Vodka Sponsor

NEFT Vodka has announced it is continuing its partnership with the Rose Bowl Stadium after a previous three-year deal expired on June 30.  

The Rose Bowl had signed a  multi-year partnership with the company in December 2020 naming NEFT as the official vodka sponsor of the historic venue. 

NEFT Vodka is a pioneer of a new category of “ultra-premium” sipping vodkas, and it has been gaining momentum with triple-digit growth and widespread expansion throughout the US and the world.

Crafted in Austria, NEFT Vodka has distinguished itself by catering to a unique category of vodka enthusiasts who prefer sipping the spirit neat, appreciating its natural textures and flavors. 

NEFT has received a number of awards, including being named Best Vodka and receiving back-to-back Double Golds at the San Francisco World Spirits Competition in 2018 and earning a rare 98-point rating from The Tasting Panel magazine.

While at the Rose Bowl, guests and game fans can visit the new NEFT lounge for high-quality vodka cocktails and snacks. The lounge setup reflects NEFT Vodka’s Austrian roots, with soaring mountain imagery to immerse guests in the majesty of the Alps. The NEFT lounge is the only place spirits are sold during home UCLA football games at the Rose Bowl Stadium.

In addition to the concourse lounge, NEFT also sponsors the Pavilion Bar on Level D. Club level and suite ticket holders can stop by the bar on Level D to also purchase NEFT or NEFT based cocktails.

NEFT previously participated in the Rose Bowl Stadium’s 100th birthday and Centennial Celebration in 2022 as the official vodka sponsor, including serving up the premium spirit at the Party of the Century. 

“NEFT is incredibly honored and excited to celebrate our third year of working with the Rose Bowl Stadium, one of the most historic, storied venues in the world,” Tim Egan, NEFT Vodka Business Development Executive, said. “People come to the Rose Bowl to create memorable experiences with their family and friends, and we look forward to continuing to elevate those experiences through our new concourse lounge with NEFT Vodka.”