Operation Gobbler Expands to Feed 400 Families Amid Rising Need

The Pasadena Jaycees, a longtime local service organization comprised of young professionals aged 21-40, and nonprofit Friends in Deed are expanding their annual Operation Gobbler program with a goal of serving 400 families this Thanksgiving in response to increased community need.

The expansion, up from 326 families served last year, reflects broader economic pressures on local households through their 37-year program history.

“We are seeing about 75 more households per week in 2024 as compared to the same period in 2023. That means more people are needing our services than were using it last year,” said Tim Nistler, Food Pantry Program Director.

The Thanksgiving meal kit distribution event will take place on Sunday, November 24, 2024, from 10 a.m. to 2 p.m. at 444 E. Washington Blvd., Pasadena.

Registered families can receive complete meal kits including a turkey and traditional fixings. Those interested can register at: pasadenajaycees.org/what-we-do/community-service/operation-gobbler/.

“This project is unique because it allows families to continue their traditions — whether their traditions include family recipes or annual activities, Op Gobbler allows families to enjoy Thanksgiving at home, gathered around their own dinner tables,” said Jaycees member Jade Chen, Operation Gobbler Chair.

The program has adapted to meet growing needs through strategic partnerships. Smart & Final serves as the central supplier for turkeys and pies, while Dog Haus, Aldi, and Trader Joe’s contribute essential items. Cordova Cafe and Bottleshop and Starbucks support volunteer efforts with food and beverage donations.

When some annual turkey sources fell through, one community member stepped forward with an unexpected donation of 50 turkeys.

Corporate sponsorship has played a crucial role in meeting the increased demand.

“Thanks to our generous sponsors, Yamashiro Hollywood and TCW Global Legal Group (Pasadena), we’ve been able to fund meals for over 350 families, which includes adding an additional item to each meal kit,” Chen noted.

The program has seen an evolution in giving patterns, with increased mid-range donations between $100-$300 and new sponsor tiers.

The Pasadena Jaycees, founded in 1929, have maintained a 12-year partnership with Friends in Deed Food Bank and Women’s Shelter for this initiative, one of several community programs including Operation Santa and 5 Acres Parties.

“We haven’t had a year yet when we couldn’t give a turkey to all those that got registered and I expect this year to be no different,” Nistler said.

Those interested in supporting the initiative can donate through PayPal (paypal.me/pasadenajaycees), Venmo (@jaycee-treasurer), or by check to The Pasadena Jaycees Foundation at 474 W. Walnut St., Pasadena, CA, 91103.

“Due to inflation and rising costs, more families are in need this year… there are no small donations, even a $30 donation will feed one family,” Chen added.