Pasadena-Based Wetzel’s Pretzels Celebrates National Wetzel Day with Giveaways and Beach-Inspired Contest

Wetzel’s Pretzels, the national baked goods chain headquartered in Pasadena, is gearing up to celebrate National Pretzel Day, or as they like to call it, National Wetzel Day. The bakery will give away one original pretzel to every guest visiting any of their locations after 3 p.m. on April 26th.

Last year, the bakery chain sold enough pretzels to wrap around the globe three times.

This year, they are themed “Wetz Go,” and they invite guests to celebrate with Wetzel’s at any of their many flexible store formats. According to Kim Freer, Wetzel’s Pretzels chief marketing officer, “We’ve always been passionate about delivering a super-premium product as part of a super-premium guest experience. That’s why we believe in celebrating National Wetzel Day by inviting our fans to enjoy a free, scratch-made pretzel just for showing up. There are no strings attached here; we simply believe in delivering handheld happiness to each guest, one salty snack at a time.”

For the second year in a row, Wetzel’s Pretzels will also send corporate staff to bakeries nationwide to support their franchise partners and crew members during the celebration.

According to Freer, “National Wetzel Day is a great opportunity for us to connect with all members of the Wetzel’s Pretzels extended family. Not only does it allow us to engage with our fans, but it also provides the opportunity to support our franchise partners, who deliver on the brand promise of fresh-baked, high-quality snacks each and every day.”

In addition to the giveaways, the brand will partner with a professional sandcastle builder to create a 14-foot branded sand sculpture in honor of their SoCal roots. They are also hosting a TikTok contest where fans can win beach-inspired branded merch. To enter the contest, content creators must show how they #WetzGo and tag @wetzelsofficial.

Wetzel’s Pretzels delivered a 35% same-store sales increase compared to 2019, with plans to open 50 new bakeries in 2023, including their 400th location. “We’re proud of the strong, iconic brand we’ve built, and as we continue to grow, it’s important that we maintain a culture built on trust, camaraderie, and teamwork,” said Freer. “Working alongside our franchise partners on one of the busiest days of the year is a prime example of our commitment to shared success.”