Pasadena Tournament of Roses Offers First Sneak Peek at 2026 Rose Parade Floats

The Pasadena Tournament of Roses® is rolling out the first Sneak Peek of the floral magic headed your way in the 137th Rose Parade® presented by Honda. On January 1, 2026, a global audience will be treated to spectacular floats, you won’t want to miss!

Since the very first Parade in 1890, each float has been a unique masterpiece, a blend of art, engineering and all natural materials. This year’s theme, “The Magic in Teamwork”, celebrates the collaborative spirit of The UPS Store and the team floats for the College Football Quarterfinal at the Rose Bowl Game ® presented by Prudential. Their creativity and teamwork have turned ideas into stunning works of floral art.

From the moment they turn onto Colorado Boulevard, these floats will travel 5 ½ miles of Pasadena pavement into a moving garden party. Complete with vibrant storytelling, jaw-dropping detail and more petals than you can count. Millions will watch from their couches and an estimated 800,000 will watch from the curb, all united for America’s New Year Celebration®.

The UPS Store
Float builder: Artistic Entertainment Services

Prepare to dive into an ocean of wonder as The UPS Store® reveals its under-the-sea themed float, “Sharing Skills for Success.” This float entry brings to life the theme of the 2026 Parade, “The Magic in Teamwork,” by portraying a vibrant underwater world that inspires viewers to discover the extraordinary power of collaboration. At the heart of this aquatic design stands a majestic 32-foot-tall seahorse, expertly coaching his babies (or ‘frys’) through a synchronized swimming routine. This underwater paradise float bursts with a kaleidoscope of color thanks to the coral reef setting, teeming with shimmering fish, radial starfish and shiny seashells. The show-stopping float celebrates the connection The UPS Store has to empowering school-aged children across the nation with critical skills through its collaboration with Junior Achievement USA® for The UPS Store Start Small, Grow Big program. Just as the float demonstrates a heartfelt story of a devoted father seahorse imparting essential skills to his young, The UPS Store embraces the mission of passing along invaluable knowledge to future small business owners and entrepreneurs amid the ever-changing tides of today’s world.

112th Rose Bowl Game Float A
Float builder: Artistic Entertainment Services

The excitement continues after the Parade when thousands of fans gather for the College Football Playoff Quarterfinal at the Rose Bowl Game presented by Prudential. The winner of The Granddaddy of Them All will go on to play in a CFP Semifinal. This float inspires enthusiasm and admiration for the amazing student-athletes competing in this year’s Rose Bowl Game. The first Tournament of Roses football game, which was the first post-season football game in the nation, was staged at Tournament Park on January 1, 1902.

112th Rose Bowl Game Float B
Float builder: Artistic Entertainment Services

The team float will jump-start the excitement and support among football fans for The Granddaddy of Them All. The float features a giant football surrounded by stunning flowers to help rally the fans of the Rose Bowl Game presented by Prudential and the Rose Parade presented by Honda. The Rose Bowl Game has long been a stage for firsts, from early radio and television broadcasts to hosting the first College Football Playoff Semifinal. This float captures that proud legacy while uniting fans for another unforgettable game day in Pasadena.

Join us on Thursday, January 1, 2026, to experience the awe and wonder of the floats, bands and equestrian units of the 137th Rose Parade presented by Honda.

For more information, please contact: Candy Carlson – CCarlson@tournamentofroses.com, 310-749-2820.

About the Pasadena Tournament of Roses® and Rose Parade® presented by Honda

The Pasadena Tournament of Roses® is a volunteer organization that hosts America’s New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Prudential and a variety of accompanying events. The Association’s 935 Members supply more than 80,000 volunteer hours, which will drive the success of the 137th Rose Parade, themed “The Magic in Teamwork,” on Thursday, January 1, 2026, followed by the College Football Quarterfinal at the Rose Bowl Game presented by Prudential. Visit www.tournamentofroses.com, follow us on Instagram, YouTube and X, and like us on Facebook.