Pasadena’s East West Bank Becomes First Business Banking Partner for AEG’s Ticketing Platform

East West Bank now has a line into every Coachella ticket sold.

The Pasadena-headquartered financial institution with total assets of $82.9 billion as of March 31, has been named the first official business banking partner for AXS in North America, the companies announced June 1 in a joint press release. AXS, owned by Anschutz Entertainment Group, is the ticketing platform that partners with over 1,600 of the most recognized brands in sports and entertainment, including the LA28 Olympic and Paralympic Games and the Coachella Valley Music and Arts Festival, according to the company.

The partnership, brought together by AEG Global Partnerships, will have East West Bank supporting AXS’s banking and financial operations as the ticketing company scales globally. In return, the two companies will collaborate on strategic marketing and media initiatives across AXS channels to build brand awareness and engagement, the press release said. Financial terms were not disclosed.

As AXS’s first official business banking partner in North America, East West Bank will play an important role in supporting the company’s continued growth while expanding its own reach within the live entertainment, sports, and events landscape, according to the press release.

“As AXS continues to grow globally, having the right financial partner in place is critical,” said Jason Boxer, chief financial officer of AXS. “East West Bank brings deep expertise supporting high-growth businesses, and we are pleased to work together as we continue to expand.”

The partnership adds to East West Bank’s growing presence in the entertainment space. The bank launched the East West Bank Gold Music Lab in March 2026 in partnership with Gold House to support independent Asian Pacific musicians. Its parent company, East West Bancorp (Nasdaq: EWBC), reported record first-quarter 2026 results in April, with net income of $358 million and total assets of $82.9 billion as of March 31.

The bank has been named America’s No. 1 best-performing large bank by the trade publication Bank Director for three consecutive years, according to a company press release. East West Bank operates over 110 locations in the United States and Asia, according to the company, and describes itself as the largest independent bank headquartered in Southern California.

“At East West Bank, we believe that entertainment and sports do more than entertain,” said Robert Lo, executive vice president and head of commercial real estate banking at East West Bank. “They bring people together and create meaningful connections across cultures and communities.”

“We’re proud to partner with AXS because we share a common belief in the power of live experiences to build bridges, spark joy, and unite people around moments that matter,” Lo said in the press release. “This partnership reflects our commitment to supporting the stories, teams, and events that connect us all.”

AXS was founded in 2011 and became a wholly owned AEG subsidiary in 2019. The platform provides ticketing services across North America, Europe, and Asia-Pacific and recently appointed Boxer as CFO in February 2026 as part of a broader executive expansion.

Erin Zinser, senior vice president of AXS sponsorship sales and activation at AEG Global Partnerships, said in the press release that she was proud to help bring the partnership together. “We’re proud to help bring this partnership together and excited to see both brands embark on this relationship as they continue evolving how they engage and support their customers,” Zinser said.

East West Bank’s corporate headquarters occupies the building at 135 North Los Robles Avenue. The institution was founded in 1973 in Los Angeles to serve the Chinese American community.

Now the bank’s name will appear across the digital channels of a platform that puts tickets in the hands of millions of fans. For a Pasadena institution, the reach just got wider.