Earlier this week, a mailer circulated with Pasadena Now’s logo and a quote from an earlier story about the yes and no campaigns for Measure PFD, the local parcel tax measure to fund infrastructure at local fire stations.
Almost immediately after it hit mailboxes, locals from political campaigns began asking for our endorsement.
I took a gander at the mailer, and I can see how someone could think we endorsed the measure.
To be clear, we quoted someone expressing an opinion about the opposition’s political ad. Reporting that opinion doesn’t mean we share it or oppose it.
The official we spoke to was apologetic regarding the matter, which we appreciate.
Still it bears repeating, Pasadena Now does not endorse political campaigns or candidates.
Yes, as I have stated in this space before, I wish we did. But simply put, that is the policy.
And in the end, what we think about Measure PFD, good, bad or indifferent, does not count.
What counts is democracy, and in just a few days you will have the chance to exercise the benefit of our freedoms.
The right to vote and make your voice heard on local candidates and measures.
Yes, the City Council decides what’s on the ballot, and it’s our job to inform you what’s on the ballot.
Not to tell you how to vote.
Of course this election will have major repercussions on the City.
At least one new trustee will be seated on the Pasadena Unified School District school board. Two other seats will also be decided.
A new trustee will also be seated at Pasadena City College.
We already talked about Measure PFD. PCC has its own bond measure, UP, a bond proposal for college facilities and career-training programs, according to the Pasadena City Council’s published election materials.
Even with the information you receive from the countless mailers, the press and elected officials it’s your job to do your homework and make your mind up about what’s best for you.
That power lies in your hands.
In the end we do make one endorsement: We endorse you, the voter.
Exercise your right.
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