Rose Bowl Stadium Partners with Elevate for Premium Sales

Pasadena’s Rose Bowl Stadium has selected Elevate as its exclusive premium sales partner under a multi-year agreement that begins this year. 

The partnership will see Elevate, a global marketing and consulting agency, develop strategy and drive sales for premium inventory throughout the stadium. This includes new premium seating products currently under development. 

The agreement comes as the Rose Bowl Stadium undergoes an $80 million renovation. The venue will host the College Football Playoff Quarterfinal, the Rose Bowl Game, UCLA football, international soccer and concerts. 

The stadium is also preparing to host the 2028 Olympic Games for the third time in its history. 

“The Rose Bowl Stadium is one of the most iconic venues in the world, and we’re honored to support its continued legacy,” said Flavil Hampsten, president of property sales at Elevate. 

Elevate works with more than 40 power conference school partners. The company will use its global reach and experience to help ensure strong premium sales at the renovated stadium. 

“We are excited to embark on this exciting partnership with one of the world’s leading marketing and sales companies,” said Jens Weiden, chief executive officer of the Rose Bowl Operating Company. 

Weiden said Elevate’s expertise will help create premium experiences aligned with the stadium’s legacy and prestige. 

The Rose Bowl Stadium is a National Historic Landmark built in 1922. It has hosted five NFL Super Bowl games, the 1994 Men’s World Cup, the 1999 Women’s World Cup and four college football national championship games. 

The venue regularly hosts UCLA football, international soccer matches and major concerts. Artists who have performed there include Coldplay, Taylor Swift, Beyoncé and the Rolling Stones.

Elevate has a network that serves more than 1,000 clients across sports, entertainment and other industries. Founded in 2018, the company has offices in North America, Europe, Asia and Australia.