Wescom Financial Appoints Albert Chang as Vice President of Marketing; Pasadena-Based Credit Union Expands Leadership Team

Wescom Financial, a member-owned credit union headquartered in Pasadena and serving more than 250,000 individuals across Southern and Central California, has appointed Albert Chang as vice president of marketing.

Chang will lead Wescom’s marketing, advertising, and public relations strategy and implementation, guiding the organization’s efforts to expand its reach, elevate its brand presence, and strengthen member connections across its California markets, according to a statement by the credit union.

He will also oversee the development and execution of integrated marketing and communications initiatives designed to drive growth, deepen member loyalty, and advance Wescom’s mission of building better lives for Californians.

Chang brings more than two decades of marketing leadership experience across healthcare, utilities, consumer goods, and retail. Most recently, he served as executive director of marketing at CVS Health, where he led omnichannel go-to-market and growth marketing strategy for the company’s multi-billion dollar health services business—including COVID testing, MinuteClinic, and flu shots. He was instrumental in driving customer acquisition and retention through data-driven performance campaigns and shaping brand positioning, reinforcing CVS Health’s role as a trusted partner in everyday wellness and preventive care.

Prior to that, Chang served as director of marketing at Kaiser Permanente, overseeing national and California marketing efforts. During his tenure, he developed strategies to drive member growth, enhance member engagement, and foster brand affinity in diverse local communities.

“Albert’s expertise in brand strategy and passion for data-driven marketing make him a tremendous addition to our leadership team,” said Ashley White, Wescom’s senior vice president and chief marketing officer. “We are confident his vision and experience with mission-driven, member-focused organizations will help us elevate our brand, broaden our impact, and deliver even greater value to the members and communities we serve.”

“I am honored to join Wescom Financial at such an exciting time of growth and opportunity,” said Chang. “I look forward to using my experience with mission-driven organizations and consumer-facing brands to build on Wescom’s strong foundation and create meaningful connections across California.”

Founded more than 90 years ago, Wescom operates 30 branches and offers a full array of banking products and services, including insurance and investment solutions, top-rated digital banking tools, lower loan rates and fees, and higher savings yields. The credit union also provides accessible financial education programs and grants that support community-based organizations.

The Wescom Foundation, its charitable arm, supports nonprofit organizations in Pasadena and across the region through strategic grantmaking and community engagement. Wescom was named one of “America’s Best Regional Banks and Credit Unions” by Newsweek in 2024.

Wescom is federally insured by the NCUA and is an Equal Housing Opportunity Lender.

For more information, visit wescom.org.