Zipcar Adds 20 New Cars at 10 Pasadena Locations Beginning May 2014

The City’s Department of Transportation and Zipcar, Inc., a leading car-sharing network, are partnering to introduce 20 new Zipcars at 10 new locations throughout town to provide the public with increased access to affordable transportation options.

Two Zipcars will be available in reserved parking spots at or near 10 locations in Pasadena’s popular business districts, including South Lake Avenue, Playhouse District, Old Pasadena and select Metro Gold Line stations. Using Zipcars as an alternative to buying and maintaining personal automobiles can help reduce traffic congestion, exhaust emissions and parking demand.

Zipcar locations include:

• City Hall at Holly Street and Garfield Avenue
• Del Mar Gold Line Station at Arroyo Parkway and Cordova Street
• Sierra Madre Villa Gold Line Station at Foothill Boulevard and Halstead Street
• Green Street and De Lacey Avenue
• Pasadena City College at North Bonnie Avenue and Colorado Boulevard
• Fair Oaks Ave and Green Street
• Westin Hotel at Los Robles Avenue and Walnut Street
• Target at Oak Knoll Avenue and Colorado Boulevard
• Mentor Avenue and Green Street
• Del Mar Avenue and Lake Avenue

“Zipcar is a convenient, low-cost sustainable transportation alternative that has grown considerably in North America during the past 10-plus years,” Department of Transportation Director Fred Dock said. “Our partnership with Zipcar reflects the City’s commitment to improving local transportation options and making Pasadena more accessible to visitors.”

The new Zipcars and locations are in addition to two existing locations at Caltech and the Westgate apartments. For more information about using Zipcar, visit www.zipcar.com.

“With studies showing that about one quarter of trips taken by California households are taken via alternative transportation options, we’re experiencing first-hand a trend of people putting down the keys, even Angelenos,” said Jeff Shields, general manager of Zipcar’s Los Angeles region.

“With increased availability of transit and a health conscious community, this region’s traditional car culture is changing, opening the door to new options like Zipcar. We look forward to working with the city to grow our service even more,” Shield said.

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