The Beverly Hills Conference & Visitors Bureau announced Wednesday that seven luxury hotels will donate dining proceeds from more than 20 restaurants and bars, contributing a total of up to $175,000 to support organizations including the Boys & Girls Club of Pasadena.
The “EAT. DONATE. LOVE.” campaign, running February 9-15, represents a coordinated response to recent wildfires that have devastated neighboring Los Angeles communities.
“As our neighbors face the daunting task of rebuilding in the months and years following these devastating wildfires, we wanted to come together as a community to do what we could to help,” said Julie Wagner, Chief Executive Officer of the Beverly Hills Conference & Visitors Bureau.
The initiative, strategically timed during Valentine’s Day week, will distribute funds among three organizations: the Boys & Girls Club of Pasadena, the Boys & Girls Club of Malibu, and the California Community Foundation Wildfire Recovery Fund.
Participating establishments include The Beverly Hills Hotel, The Beverly Hilton, Beverly Wilshire, L’Ermitage Beverly Hills, The Maybourne Beverly Hills, The Peninsula Beverly Hills, and Waldorf Astoria Beverly Hills.
The fundraising effort transforms Beverly Hills‘ renowned dining scene into a mechanism for regional disaster recovery support, demonstrating Beverly Hills’ commitment to helping neighboring communities rebuild.
