
The flames are gone, the skies are clear, and the wind is still. But the memories and the losses continue to pile up, following the deadly Eaton Fire, which devastated Altadena and parts of Pasadena.
Add to the number of local homeowners who lost everything the business owners, who share in the losses with fewer customers, and sometimes even lost buildings.
With at least Pasadena’s Cheeseburger Week postponed for now, the annual Dine LA Week is continuing through this Friday.
And the need could not be greater.
This showcase event highlights the diverse flavors of Los Angeles County, and now, it carries a deeper purpose—supporting those affected by the recent Eaton Fire.
The facts are sadly familiar now: The Eaton Fire, which ignited on January 7, 2025, in Eaton Canyon, spread rapidly due to powerful Santa Ana winds, consuming over 14,000 acres and resulting in 17 fatalities. The blaze destroyed nearly 10,000 structures, leaving a significant mark on communities in and around Pasadena and the entire San Gabriel Valley.
In response to the fire, Dine LA has partnered with local restaurants to aid in the recovery efforts. For each reservation made during the event, Los Angeles Tourism will donate $5 to The American Red Cross, with a matching contribution from participating establishments.
Pasadena, known for its rich history and vibrant dining scene, boasts numerous participating restaurants this season, including several Michelin-rated venues. These eateries are offering special prix-fixe menus, providing an opportunity for diners to experience Pasadena’s culinary excellence while helping out a friend or a neighbor.
Among the notable participants is Bone Kettle, renowned for its modern Southeast Asian cuisine. Their Dine LA menu features signature dishes like oxtail dumplings and bone broth, reflecting the restaurant’s commitment to authentic flavors. Eat the flower garnishes!
Sushi Roku, another longtime and popular participant, offers a contemporary take on traditional Japanese fare. Diners can indulge in an array of sushi and sashimi, crafted with the freshest ingredients, in a chic and inviting atmosphere.
For those craving Argentinean flavors, Malbec Argentinean Cuisine presents a menu rich in grilled meats and robust wines, capturing the essence of South American dining.
The community’s response to the initiative has been overwhelmingly positive.
“It’s so cool to see our city’s restaurants come together to support fire relief efforts. Having a restaurant meal out while knowing it aids our neighbors makes the experience even more meaningful,” said South Pasadena neighbor Angela Olson, who said several of her friends lost homes in the fire.
The event also provides a much-needed boost to local businesses. Many local restaurants faced decreased patronage during the wildfires, with many residents leaving the area, along with air quality worries keeping diners at home.
Dine LA offers locals an opportunity to revitalize the local economy while fostering a sense of unity and resilience.
In addition to dining out, community members have organized fundraisers and donation drives to support those displaced by the Eaton Fire, since the fire began. Countless local groups set up relief and donation centers, providing essentials and assistance to affected families.
Dine LA Restaurant Week serves as a reminder of the strength and solidarity of the Pasadena community. Residents and visitors alike can contribute to the healing and rebuilding process by sharing a meal, proving that even in the face of adversity, the city’s spirit remains unshaken.
Pasadena Now will be visiting local restaurants through this week, but hey, don’t wait for us. A complete list of participating restaurants is available at the Dine LA website.
As plates are cleared and glasses clink in toasts, Pasadena’s Dine LA Restaurant Week stands as a testament to the power of community, cuisine, and compassion.
And then, bring on the cheeseburgers.