A moment from the first Head in the Clouds festival held at the Los Angeles State Historic Park on September 22, 2018. The lineup featured 88rising’s all-star roster including Rich Brian, Joji, Keith Ape, Higher Brothers and special guest performances from Zion. (YouTube)
Pioneering Asian music and media company 88rising, in partnership with West Coast concert promoter Goldenvoice, will bring its signature “Head in the Clouds” Music & Arts Festival back to Los Angeles.
The two-day festival, scheduled for May 31 and June 1 at the historic Brookside Park near the Rose Bowl in Pasadena, will make passes available starting Friday, Feb. 7 at 11 a.m. through LA.HITCFestival.com.
G-Dragon’s appearance marks his “exclusive 2025 North American Festival performance,” the promoters say, headlining alongside legendary K-pop girl group 2NE1, with performances from 21 additional artists including 4EVE, ARMNHMR, and Youha.
The festival, described by Rolling Stone as a who’s who of top Asian talent, will feature Korean R&B artist Dean, DPR Ian, and Indonesian rapper Rich Brian.
Adding to the celebration, Chinese rap group Higher Brothers will stage a reunion performance, while Porter Robinson delivers a DJ set. A mysterious performance titled “The Magic Show?!?” is also in the works.
88rising’s decade of achievements includes becoming the first label to have an Asian artist top Billboard’s Hip-Hop/R&B chart, launch an all-Asian radio channel in North America, and secure a main stage slot at Coachella.
The company has expanded beyond music, executive producing Marvel Studios’ Shang-Chi soundtrack and the Sundance film Jamojaya, starring Rich Brian and produced by 88rising Founder and Chief Executive Officer Sean Miyashiro.
MAMA’S Nightmarket, LA’s first 21+ night market, will curate the festival’s food offerings, showcasing diverse Asian food vendors from across the diaspora.
Two-day general admission passes start at $300, with VIP passes at $450. The Premium 1999 Club experience is sold at $800 and includes air-conditioned facilities, private entrance, and adjacent parking.
Festival organizers have partnered with the Rose Bowl Operating Company to donate $250,000 to the Eaton Fire Relief & Recovery Fund, in support of local nonprofit organizations responding to wildfires.
