South Lake Avenue will host an afternoon of activities, in-store promotions and live entertainment when the district presents Holidayfest! Shop, Dine & Win on Saturday, December 6 from 12:00 p.m. to 6:00 p.m.
Holidayfest features three activity hubs located at The Commons, Pasarroyo, and Santa’s Village, along with district-wide shopping and dining promotions. Admission is complimentary.
Raffle Entry and Rules
Shoppers who make in-person purchases at any business on South Lake Avenue between 12:00 p.m. and 6:00 p.m. on December 6 may submit a photo of their same-day receipt through the event’s Holiday Raffle Entry Form. Receipts must be dated December 6, 2025, time-stamped between 12:00 p.m. and 6:00 p.m., and must reflect an eligible in-person purchase; online purchases do not qualify.
Raffle drawings will take place at 2:00 p.m., 4:00 p.m., and 6:00 p.m. in the Macy’s Courtyard, 345 S. Lake Avenue.
According to event rules:
- Entries do not roll over between drawings.
- If an entry does not win, participants may enter again.
- Duplicate receipts or submissions will not be accepted.
- Separate purchases may be submitted individually.
- Participants must be present to win.
Activity Hubs
Santa’s Village – 401 S. Lake Avenue (Macy’s)
Features include Photos with Santa, a Raffle, Holiday Airbrush, and a Live Music Stage with performances scheduled at:
- 1:00 p.m. — Darden the Band
- 3:00 p.m. — Jessica Fichot
- 5:00 p.m. — Buyepongo
The Commons – 140 S. Lake Avenue
Activities include the Holiday Artisan Market, Cookie Decorating, and Music.
Pasarroyo Winter Workshop – 251 S. Lake Avenue
Programming includes Ornament Making, a Sketch Artist, and Local Artisans.
SLBA Information Booths will operate at The Commons (140 S. Lake Ave.), Pasarroyo (251 S. Lake Ave.), and The Shops on Lake (345 S. Lake Ave.).
District-Wide Promotions
Promotional offers are planned at multiple South Lake Avenue businesses. Examples include:
- Alexandria II Bookstore – Free tumbled stone with any purchase (up to $10 value), valid Dec. 6 only.
- Bricks & Minifigs Pasadena – Multiple “buy one, get one 20% off” offers and 20% off bulk bags and containers, valid Dec. 6 only.
- Erewhon Market – 20% off the Rose Pasadena Smoothie, valid Dec. 6 only.
- Granville Pasadena – Free order of sweet potato fries for guests who mention “Holidayfest 2025,” valid Dec. 6 only.
- Nothing Bundt Cakes – In-store prize wheel, valid Dec. 6 only.
- Veggie Grill by Next Level – Buy one entrée, get one free, valid after 3:00 p.m., Dec. 6 to Dec. 31 only; free entrée must be of equal or lesser value; specific entrée categories apply.
Additional businesses—including Cycle Gear, European Wax Center, LaserAway, Logix Federal Credit Union, Planet Fitness, Salon Yuriy, Sanrio Pasadena, Pasadena Advanced Dentistry, The Vitamin Shoppe and others—list promotions or sweepstakes running through dates specified in the brochure.
The event is presented by Logix Federal Credit Union in partnership with the South Lake Business Association.
Holidayfest! Shop, Dine & Win will take place Saturday, Dec. 6, 2025, from noon to 6 p.m. along Pasadena’s South Lake Avenue District. Admission is complimentary. Activities and raffle drawings will be centered at Santa’s Village at Macy’s, 401 S. Lake Ave.; The Commons, 140 S. Lake Ave.; the Pasarroyo Winter Workshop, 251 S. Lake Ave.; and the Macy’s Courtyard at 345 S. Lake Ave., where raffle drawings will occur. Parking includes both free and paid options, with ADA parking available throughout the district. For more information, call 626-792-1259 or visit www.southlakeavenue.org.
