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Large Saturday Relief Distribution Event Planned For Pasadena Communities Affected By Eaton Fire

Major corporations and nonprofits join forces to provide essential supplies and resources
Published on Jan 23, 2025

In partnership with the City of Pasadena, a comprehensive relief distribution event will take place Saturday, January 25th at Robinson Park’s south parking lot.

The event, running from 10:00 a.m. to 1:00 p.m. at 1081 North Fair Oaks Avenue, will provide free gift cards to the first 500 families affected by the Eaton Fire.

The Federal Emergency Management Agency’s Consolidated Resource Center will establish an on-site presence, offering assistance alongside major corporate partners including the Los Angeles Dodgers Foundation and World Central Kitchen.

The distribution event will feature a wide range of essential supplies, including health resources, school supplies, household necessities, clothing, sports apparel, baby essentials, food items and sports equipment.

Corporate supporters include Bank of America, Disney, Coca-Cola, Panda Express, Under Armour, Born X Raised, Cal Ripken Sr. Foundation, Frito Lay, Jack in the Box, New Balance and Undefeated.

The distribution will proceed regardless of weather conditions, though parking will be limited to surrounding streets.

The initiative has garnered support from professional athletes, with Ellen and Clayton Kershaw’s charitable organization, Kershaw’s Challenge, joining forces with nonprofits like Baby2Baby and the Los Angeles Regional Food Bank.

Healthcare support will be available through UCLA Health, while additional assistance will come from organizations like Vision to Learn, Pitch in for Baseball & Softball, and Shoes That Fit.

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