Billed as “The Nation’s Biggest Yoga & Wellness Event,” the day-long expo will feature 125 local, national, and international brands, alongside continuous yoga classes, meditation workshops combining ancient wisdom with modern practices, and wellness presentations. The event runs from 10 a.m. to 6:30 p.m. PST, with VIP early access beginning at 9 a.m.
The event, themed “BELIEVE 2025,” showcases a comprehensive marketplace featuring yoga-related businesses, wellness products, retreat destinations, and sustainable practices. Industry leaders will present panels and lectures on health, wellness, advanced technologies, longevity, and philosophy, while local, national, and international instructors lead movement classes throughout the day.
Families will find dedicated spaces for children’s activities, with kids under 12 admitted free. The “Family Fun & Yoginis Play Areas” offers kids’ yoga, mindfulness crafts, breathing exercises, sensory activities, drumming circles, and interactive games, making wellness accessible to all ages.
The convention center, located at 300 East Green Street, houses multiple specialized areas, including a Zen Lounge for relaxation and spaces for live music and dance performances. Attendees can sample organic foods and beverages throughout the event from various vendors.
Ticket options include general admission at $65.00 plus a $4.54 fee, and a Family Pack for four people. VIP passes include an event T-shirt, tote bag, and skip-the-line privileges. The High Life Ultra VIP Package for two features a private networking reception, early 9 a.m. access, complimentary parking, healthy lunch, premium yoga mats valued at $300, and a welcome tote with exclusive memorabilia valued over $500.
For those driving, the convention center provides 600 on-site parking spaces at $15 per day (credit card/contactless payment only), with a 6’6″ height restriction and eight EV charging stations. An additional 2,500 parking spaces are available within one block. Public transportation options include the Metro A Line, with Memorial Park and Del Mar stations both a 10-minute walk away. Local transit includes Pasadena Transit route 105, Foothill Transit Line 187, and Micro Metro’s $1 fare service, plus 24/7 ride-share availability.
Out-of-town attendees can access special group rates at the adjacent Dena Hotel (formerly Sheraton Pasadena) through December 19, 2024.
Research indicates the expo offers numerous health benefits, including stress relief, anxiety and depression management, neck pain and headache relief, weight management support, and smoking cessation assistance. The event creates opportunities for community engagement, helping reduce feelings of loneliness while providing an environment for group healing and support.
All ticket sales are final and non-transferable, with classes operated on a first-come, first-served basis. No pre-registration is required for individual sessions, allowing attendees flexibility in their scheduling.
The expo represents a significant economic driver for Pasadena, drawing visitors while providing local residents access to diverse wellness practices and education opportunities. Local businesses benefit from increased tourism, while the community gains access to comprehensive health and wellness resources.
For more information about specific class schedules and vendor participation, interested parties can visit the event’s website or contact the Pasadena Convention Center directly.
The 11th Annual Yoga Expo “BELIEVE 2025” takes place Saturday, January 11, 2025, from 10 a.m. to 6:30 p.m. PST (VIP early entry at 9 a.m.) at the Pasadena Convention Center, 300 East Green Street, Pasadena, CA 91101. Ticket options include General Admission at $65.00 plus $4.54 fee, VIP Pass with event T-shirt and tote bag, Family Pack for four people, and High Life Ultra VIP Package for two featuring private networking reception, early access, complimentary parking, lunch, premium yoga mats ($300 value), and welcome tote with exclusive memorabilia ($500+ value). The venue offers on-site parking at $15/day with 600 spaces (6’6″ height limit), 8 EV charging stations, and 2,500 additional spaces nearby. Transportation options include Metro A Line (Memorial Park & Del Mar stations 0.4 miles away), Pasadena Transit route 105, Foothill Transit Line 187, Micro Metro ($1 fares), and 24/7 ride-share services. Special group rates are available at the adjacent Dena Hotel (formerly Sheraton Pasadena) through December 19, 2024.