
The official grandstand seating provider for the Tournament of Roses has announced that tickets for the 137th Rose Parade will be available for purchase beginning Monday, February 3, 2025. The 2026 Rose Parade is scheduled for Thursday, January 1, 2026, at 8:00 a.m.
Sharp Seating Company, a family-owned and operated business with over 85 years of experience, emphasizes customer service and offers tickets at face value, distinguishing itself from ticket brokers. The company encourages early ordering to secure preferred seating along the parade route.
The parade route is divided into five areas, each offering grandstand seating at various distances from the Rose Bowl Stadium. Detailed information about each area, including specific grandstand addresses and pricing, is available on Sharp Seating’s website.
Tickets can be purchased online through Sharp Seating’s official website or by contacting their office directly. The company advises that seat assignments are subject to change and that tickets will be distributed between mid-November and early December 2025.
For any questions call 626-795-4171, email tickets@sharpseating.com or visit https://sharpseating.com/.
In addition to grandstand seating, Sharp Seating offers official Rose Parade souvenirs and parking options. The company also provides updates and information about the parade route, ensuring attendees have a comprehensive resource for planning their experience.