Pasadena and East Pasadena Target Stores to be Staffed with a Beauty Conscierge

Beginning Friday, Target stores in Pasadena and East Pasadena will be one of 96 existing locations in Los Angeles and Orange counties to be staffed with a beauty concierge.

Participating stores will be staffed with a Target Beauty Concierge, a highly-trained, brand agnostic beauty enthusiast who is available to answer guests’ questions in-store, according to a news statement.

Serving as a trusted expert, the beauty concierge will provide guests with personalized, detailed and unbiased information about beauty and personal care products offered at Target and will act as a knowledgeable source of advice, according to the statement.

Beauty concierges will be located in the beauty aisle at Target wearing a distinct black apron. No appointment is necessary. The Pasadena and East Pasadena Target stores are located, respectively, at 777 E. Colorado Blvd. and 3121 E. Colorado Blvd.

“Target is excited to offer this unique, special service to our Los Angeles and Orange County area guests – guests whom we know are passionate about beauty,” said Cary Strouse, Target’s senior vice president of stores in the Western region.

“In an often crowded and sometimes daunting marketplace, Target’s Beauty Concierge program ensures that guests receive the friendly, personalized assistance and counsel they need, while purchasing their favorite beauty products at affordable prices,” Strouse said.

In addition, the program will launch in 27 stores in Washington, D.C., Northern Virginia and Baltimore area, 36 stores in Minneapolis and expand by an additional 41 stores in Chicago, with approximately 200 stores implementing the program in 2013, according to the news statement.