‘Altadena Forever Run’ Delivers $148,485 to Fire Relief Fund

The inaugural “Altadena Forever Run” has contributed a total of $148,485.84 to the Altadena Eaton Fire Relief Fund, organizers announced as they presented ceremonial checks to the Altadena Town Council on Tuesday night. The total was the result of a combination of race proceeds and direct donations.

The run event, a partnership between the Altadena Sheriff’s Station, the Sheriff’s Support Group of Altadena (SSGA), and the Los Angeles Sheriff’s Athletic Association, drew 3,211 registered participants for its Jan. 4 race day.

These proceeds were shared between two organizations. The Altadena Eaton Fire Relief Fund received 67% of the proceeds, amounting to a check for $102,047.32. The remaining 33% was allocated to the Sheriff’s Support Group of Altadena.

The relief fund’s total was further bolstered by two other sources of revenue.

A second check for $17,010.52 was presented, representing direct donations made by participants when they registered for the race. An additional $29,428 was received through other direct donations associated with the run, bringing the grand total for the fire relief fund to $148,485.84.

“The Altadena Eaton Fire Relief Fund…is the only direct granting funding source for Altadena fire survivors,” a presenter stated at the meeting.

Due to the event’s success, organizers announced that registration is already open for the second Altadena Forever Run, which is scheduled for Sunday, Jan. 10, 2027.