
The demonstration, organized by Dena Rise Up and Mothers of Altadena, took place outside Edison’s Altadena office and substation on Fair Oaks Avenue ahead of Mother’s Day weekend.
Protesters called on Southern California Edison and its parent company Edison International to provide $200,000 housing relief advances to displaced households while litigation and insurance disputes tied to the January fire continue moving through the courts.
Hundreds of lawsuits against Southern California Edison remain pending. Edison has not admitted liability. The cause of the fire officially remains under investigation.
“We have two demands of Edison,” organizer Florence Annang told the crowd. “Which is to give fire survivors $200,000 from the Wildfire Fund and also to be able to meet with Dena Rise Up.”
Annang said coalition leaders have repeatedly requested a meeting with Edison International President and CEO Pedro Pizarro but have not been granted one.
The protest comes after Edison said it has already established a voluntary Wildfire Recovery Compensation Program for Eaton Fire victims. Edison said March 27 that it had received more than 2,800 claims tied to the fire, extended more than 1,100 settlement offers totaling nearly $380 million and paid more than $52 million to affected claimants.
But organizers Friday sharply criticized the company’s program, arguing it is too restrictive and forces vulnerable families into difficult legal decisions while they remain displaced and financially strained.
Edison’s program materials say claimants who accept an offer must sign a settlement agreement that includes a promise not to litigate further. Organizers and speakers at Friday’s protest argued that requirement places pressure on families who need immediate financial assistance while broader litigation tied to the fire remains unresolved.
The California Wildfire Fund referenced by protesters is a state-created financial mechanism designed primarily to reimburse participating utilities after eligible wildfire claims are paid or settled. It does not directly distribute money to fire survivors.
Representing the Williams family, Altadena resident Ishell Williams said four generations of family homes had been destroyed in the fire.
“We lost a total of four family homes,” Williams said. “As other people have lost their dwellings, they have lost so much more than that. We have lost so much more than that.”
Williams described the emotional toll of losing longtime gathering places where holidays, birthdays and family milestones had been celebrated for decades.
Her mother, Matilda Williams, also criticized rebuilding requirements she said could force some homeowners to spend tens of thousands of dollars on underground utility infrastructure during reconstruction.
“They’re asking us to pay $20,000 to $40,000 personally to do that when that should be their cost,” she said. “We did not burn ourselves out and we should not have to pay to get back to what belongs to us.”
Sarah Cole, a social worker and mother of two whose home was destroyed, described the continuing strain facing many displaced families more than a year after the fire.
“We are not okay,” Cole said. “Our community is not okay.”
Cole said many survivors continue juggling full-time jobs while simultaneously navigating insurance claims, contractors, FEMA paperwork and ongoing legal proceedings.
“My calendar is filled up with work and then my calendar’s filled up with phone calls to the lawyers, phone calls to the contractors, phone calls to FEMA,” she said.
Organizers also pointed to Edison International’s recent financial performance while arguing that many displaced families continue exhausting savings and taking on debt while waiting for insurance settlements and litigation outcomes. Edison International reported approximately $4.46 billion in net income available to common shareholders in 2025, up from approximately $1.28 billion in 2024, according to the company’s annual filing.
Friday’s speakers repeatedly framed the issue as not only a rebuilding crisis but also a fight over whether longtime Altadena residents will ultimately be able to remain in the community.
“It cannot be about me or my family and taking me into consideration without my words, without my sentiment, without my feelings, without my experience,” Williams said. “How dare anybody try to plan for my future without us as mothers, without our community.”











