When the 136th Rose Parade winds its way through Pasadena on New Year’s Day, Mayor Victor M. Gordo will share his ride along the route in a piece of American history with his family and some very special guests: Pasadena residents Terry and Rebecca Crews, and iconic Dodgers broadcaster Jaime Jarrín, accompanied by Jaime’s son Jorge and daughter-in-law Maggie.
The Mayor and his guests will travel the parade route in a restored 1925 White Motor Co. bus, known as #176, that once shuttled tourists through Yellowstone National Park. The vehicle, which served the park until the late 1930s, has had several owners, including casino magnate Bill Harrah, before being acquired by its current owner, Page Whyte, in 2004. Despite accumulating several inches of dust, it only needed a thorough cleaning, new tires, and a new battery. After adding fresh gasoline, it started right up.
Terry Crews, currently the host of NBC’s top rated alternative series “America’s Got Talent,” which is in its seventeenth season, is an author, action-movie hero, sitcom star, children’s book illustrator, advertising pitchman, playable video game character, talent show host, high-end furniture designer, and human rights activist. A three-time People Magazine Sexiest Man Alive actor, he has starred as a series regular in three consecutive TV series surpassing 100 episodes: NBC’s Golden Globe Award-winning series “Brooklyn Nine-Nine,” “Are We There Yet?” and “Everybody Hates Chris.” Crews is set to star in “Tales of the Walking Dead” and hosts “America’s Got Talent” spinoffs “AGT Champions” and “AGT Extreme.”
After several years in the NFL with the Los Angeles Rams, San Diego Chargers, Washington Redskins and Philadelphia Eagles, where he painted portraits of teammates to supplement his income, Crews turned to performing arts. He will be starring in and executive producing a CBS comedy pilot based on the long-running comic strip JumpStart.
In October 2024, Rebecca Crews opened her flagship store in the Old Pasadena shopping district, following her December 2021 launch of a clothing, cosmetics, and accessories line at Saks Fifth Avenue in Beverly Hills. Her brand is a mix of classic and contemporary, suited for powerful and feminine women everywhere who want to look and feel their best.
The Crews are active philanthropists, supporting organizations including RISE US, Stand Up to Cancer, and The Worldwide Salvation Army. Rebecca is a regular contributor to various charities and organizations worldwide that feed the poor, serve women and children, and support families in need. They are particularly involved in advocacy against sex trafficking and sexual assault, having spoken at many events supporting victims of sex trafficking, sexual assault, so as to change the narrative around the issue, holding perpetrators accountable through legislation and awareness. The couple has five children and one grandchild.
“Rebecca and I are beyond excited to be a part of the 2025 Rose Parade!” said Terry Crews. “As longtime Pasadena residents, this iconic celebration holds a special place in our hearts. It’s an honor to be included in such a cherished tradition that brings creativity, joy, and community spirit to life. We can’t wait to celebrate alongside our neighbors and share the magic of Pasadena with millions around the world. Let’s make this year’s parade unforgettable!”
Jarrín, who served as the Dodgers’ Spanish-language broadcaster for 64 years, will be joined by his son Jorge, a former LA radio personality and Dodger broadcaster, and Jorge’s wife of 43 years, Maggie.
The Jarrín family has deep roots in the area, having lived in Pasadena, Altadena, and San Marino since 1962.
“We are thrilled to be joining Mayor Victor Gordo, along with his family to ring in 2025. Mayor Gordo is a friend and has been an outstanding Mayor and we are proud to make the ride down Colorado Boulevard with him,” states Jorge.
Though retired from broadcasting, the elder Jarrín maintains his position as the longest-serving Dodgers employee, having joined the organization in 1959. Jorge now leads the family’s nonprofit, the Jaime and Blanca Jarrín Foundation, which has awarded nearly $200,000 in scholarships to economically challenged youth.
Mayor Gordo said plans for the ride have been brewing for some time.
“For a couple of years now, Terry, Rebecca and I have talked about riding down Colorado Blvd. together and we will finally have that opportunity. Terry and Rebecca: here we go!” said Mayor Gordo. “Jaime Jarrín is a kind and humble friend and it will be an honor to have him, Jorge and Maggie ride with us. As a Spanish-speaking immigrant, I recall, vividly, listening to his eloquent and poetic call of Dodger games and beaming with pride. It is an honor to have these good friends join Kelly, Emma, Michael and me as we welcome 2025 in Pasadena on the Best Day Ever!”
The Rose Parade travels 5.5 miles down Colorado Boulevard and features four types of entries: floral-decorated floats entered by a participating corporation, nonprofit organization or municipality; equestrian units; bands; and Tournament entries.