Pasadena-Based Scratch Financial Partners With LoanPro to Modernize Veterinary Lending

Scratch Financial, a fintech company headquartered in Pasadena, has selected LoanPro’s modern credit platform to enhance its financial services for veterinary care, the companies announced Sept. 25.

The partnership follows Scratch’s evaluation of the credit platform marketplace, with a focus on scalability and modernization. By integrating LoanPro’s portfolio management tools, Scratch aims to streamline operations and improve borrower and practice support across its network.

“We are grateful to LoanPro for their partnership through our implementation,” said John Keatley, founder and CEO of Scratch, in a company statement. “Our analysis of the market proved LoanPro’s innovation and quality mindset is well aligned with our own.”

LoanPro, based in Salt Lake City, was founded by former lenders who built their own API-first credit platform after encountering outdated software. “Now at the other end of that process, we get the fun experience of providing our platform to companies like Scratch,” said Rhett Roberts, LoanPro’s co-founder and CEO.

Scratch’s decision reflects its broader mission to improve affordability and financial wellbeing in the veterinary industry. Scratch’s platform connects pet owners and veterinary practices through Scratchpay.com, offering access to payment solutions and financial services.

LoanPro’s composable architecture enables lenders to configure and manage servicing, payments, collections, and more. The company serves more than 600 lenders across various credit products.

Scratch Financial is based in Pasadena and specializes in fintech solutions for veterinary care. LoanPro serves more than 600 lenders and offers a composable architecture for credit servicing, payments, and collections.

To learn more  please visit :https://scratchpay.com/