Pasadena Center Operating Company Surpasses Expectations: Achieves Milestones, Exceeds Revenue Goals in Fiscal Year 2023

The Pasadena City Council’s Economic Development and Technology Committee on Tuesday will receive annual reports for the fiscal year beginning June 2022 and ending July 2023 from the Pasadena Northwest Commission, Pasadena Center Operating Company (PCOC), and Pasadena Media, as well as their work plans for 2023-2024.

The Committee meets at a special meeting at the City Council chamber at City Hall starting at 5:30 p.m.

According to a fiscal year 2023 report, Pasadena Center Operating Company (PCOC) achieved significant milestones across its divisions. The report will be formally presented at the meeting on Tuesday.

The Pasadena Convention Center hosted a total of 118 events, drawing a turnout of 329,760 attendees. These events included entertainment extravaganzas, business meetings, scientific forums, and international conferences, including notable occasions such as the American Public Power Association Engineering & Operations Conference, CatCon, and the Golden State Tattoo Expo.

The Civic Auditorium Ice Skating Center attracted 87,136 public session skaters and facilitated 34,704 skate rentals, the report showed. The Ice Skating Center also hosted 5,115 skating school attendees.

Meanwhile, the Convention and Visitors Bureau successfully booked 35,797 room nights, highlighting Pasadena’s appeal as a premier destination. With a robust social media presence boasting 71,000 followers and 2.5 million website pageviews, coupled with 185 media mentions, Pasadena’s visibility and reputation received a significant boost.

The report said PCOC exceeded its revenue goals, achieving a total revenue of $12,883,000, surpassing the target by 118% for the fiscal year. The revenue breakdown across divisions further underscored the company’s financial success, with the Convention Center surpassing its revenue goal by 120%, the Civic Auditorium exceeding its goal by 130%, and the Ice Skating Center surpassing its target by 109%.

PCOC maintained exceptional service standards throughout its operations, with the Pasadena Convention Center receiving a perfect client satisfaction – a score of 4.0 out of 4.0. The Pasadena Civic Auditorium also hosted 187 event days, including prestigious shows like “America’s Got Talent: Season 17” live shows and the NAACP Image Awards.

The report also highlighted community engagement initiatives, with the Pasadena Ice Skating Center witnessing record-breaking attendance in skating school group classes and successfully hosting national and regional competitions. The facility is home to the Pasadena Maple Leafs youth hockey association, Pasadena Figure Skating Club, and the Rose City Crystals synchronized skating teams. The Center also has over 30 adult hockey teams in four division levels for an in-house league.

City Councilmember Tyron Hampton, who chairs the PCOC Board of Directors, said the organization anticipates a prosperous 2024 in the report and eagerly looks forward to more attendees in the numerous events happening year-round.

If you’re organizing an event and desire it to be a triumph, complete with accolades and exceptional customer service, our dedicated staff is delighted to help you achieve this goal,” Hampton said.