Wear Pink: A New Community Corner Opens on North Fair Oaks Wednesday

The dress code is not a suggestion. To get into Wednesday’s grand opening of the We Out Here Community Corner, you have to wear pink.

The Juicy Little Society, a youth-led nonprofit that pivoted into Eaton Fire relief work and has stayed in Altadena since, opens the space at 2540 N. Fair Oaks Ave. from 3:30 p.m. to 6:30 p.m. The organization plans to give away 200 cases of Crystal Geyser or Grocery Outlet spring water, free gas cards for first-time Altadenan visitors, free seasonings and spices, and a free street taco plate with rice and beans.

It is a modest inventory that says something specific about the moment. Nineteen months after the January 2025 fire destroyed more than 9,000 structures across Altadena, Pasadena and Sierra Madre, the needs on the ground have shifted from emergency supply to the ordinary logistics of getting through a week — gas in the tank, water in the fridge, something in the cupboard worth cooking with.

The organization describes its mission as providing a continuum of youth-led supportive services to underserved and underprivileged communities, and it operates a thrift store whose profits are returned to community programs, including weekly hot meals. It also runs a food distribution most Wednesdays from noon to 3 p.m. at Fair Oaks Burger, 2560 N. Fair Oaks Ave., primarily for Altadena residents — two doors up the street from the new space.

Organizers are framing the opening as a celebration of the new space and of Altadena itself. No registration is mentioned, and admission is free.

The We Out Here Community Corner grand opening will run on Wednesday, August 5 from 3:30 p.m. to 6:30 p.m. 2540 N. Fair Oaks Ave. in Altadena. For more information, visit juicylittle.org. Admission is free. Pink attire required for entry.