In Old Pasadena, an Eclectic Gallery Marks 17 Years of Artistic Evolution

Unique store confounds obstacles, evolves into a thriving "contemporary cabinet of curiosities"
Published on Oct 10, 2024

In Old Pasadena, a small gallery with an outsized impact on the area’s art scene is celebrating a milestone that few independent businesses achieve. Gold Bug, a family-owned business operated by Theodora Coleman and her parents, Stacey and Shelley, has weathered multiple relocations and the global pandemic to blossom into a celebrated and thriving contemporary art space.

“I really give my heart and soul into it,” Coleman said in an interview this week in which she told of the gallery’s journey from a quaint curiosity shop to a respected artistic hub.

The gallery’s current incarnation, a showroom at 38 East Holly Street, serves as a “contemporary cabinet of curiosities,” a term Coleman uses to describe the eclectic mix of art and objects that fill the space.

Here, the works of over 100 artists, many local to Pasadena and its surroundings, create a kaleidoscope of creativity that seems to reshape with each visit.

Gold Bug’s anniversary celebration, scheduled for Friday, Oct. 11, from 5 p.m. to 8 p.m., will showcase the gallery’s commitment to local artistry.

A trunk show by local artist Joseph Brooks, featuring undyed natural gemstone jewelry, will spotlight Gold Bug’s support for area talent.

Gold Bug’s journey mirrors broader retail trends, emphasizing experiential shopping and community engagement. Coleman’s vision for the store shaped its unique identity in Pasadena’s artistic landscape.

The gallery’s latest location, now occupied for two years, offers expanded opportunities.

“It gives me the opportunity to spread out a bit more and to create an environment that’s easier to navigate.” Coleman said.

Gold Bug represents over 100 artists, many local, offering a constantly evolving collection of one-of-a-kind creations. This diverse representation underscores the gallery’s role in fostering connections between artists and the community.

Coleman envisions Gold Bug as more than a retail space, aiming to create a welcoming environment for gatherings and inspiration.

“I would be so honored if it could be a place where they felt comfortable to come and spend time together and learn from each other or get inspired by one another,” she said.

The gallery has transitioned from a Neo-Victorian theme to a more contemporary aesthetic while maintaining its focus on nature-inspired art. This evolution reflects Gold Bug’s adaptability and commitment to staying relevant in the changing art market.

As Gold Bug celebrates its milestone, the anniversary event will also feature a weekend-long trunk show by Seattle-based jeweler Jamie Joseph. This combination of local and out-of-state artists exemplifies the gallery’s broad artistic reach.

Coleman’s hands-on approach and passion have been crucial in navigating challenges, particularly during the COVID-19 pandemic. The gallery’s ability to adapt quickly to changes has ensured its survival and growth over the years.

Looking ahead, Coleman plans to utilize the new space for community events and lecture series. This forward-thinking approach aims to solidify Gold Bug’s position as a hub for artistic expression and community engagement in Pasadena.

Gold Bug is located at 38 E. Holly Street. For more call (626) 744-9963 or visit https://www.goldbugpasadena.com/

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