Parisa KJ Handbags, a Pasadena-based company specializing in locally crafted leather and suede accessories, is commemorating its first year in business with a site-wide sale starting on Thursday, Aug. 1. The anniversary promotion, offering 30% off all items, will run through Aug. 15 on parisakj.com.
Founded by Pasadena resident Parisa Khosravi Jafari, the brand has quickly gained recognition for its commitment to sustainable and ethical manufacturing practices. All handbags are produced in Los Angeles, reflecting Jafari’s dedication to supporting local artisans and reducing the company’s carbon footprint.
“My handbags inspire you to step out and explore, simply because you can’t wait to have them by your side,” Jafari said in a statement. She also emphasized the durability of her products, describing them as “dearest companions,” crafted to be “with you through countless adventures.”
Jafari’s journey into handbag design began in Iran, where she was inspired by her cousin’s handbag show. She later honed her skills in Los Angeles, taking sewing classes and making her first fabric handbag as part of a contest.
With a degree in fashion merchandising and skills in pattern-making, Jafari gradually transformed her hobby into a full-fledged business. She started handbag design as a hobby in 2013 and launched Parisa KJ Handbags last year, focusing on creating elegant and functional accessories.
The company prides itself on its local production, which allows for close quality control and adherence to high standards. Jafari works directly with skilled artisans to bring her designs to life, carefully selecting materials and suppliers that align with her ethical values.
The company said by choosing to manufacture in Los Angeles, Parisa KJ Handbags aims to contribute to the local economy while offering customers confidence in the ethical sourcing of their purchases. The brand positions itself as an alternative to fast fashion, emphasizing longevity and sustainability in its products.
“In a world of fast fashion, customers can be confident that when they purchase a Parisa KJ Handbag, they are not only supporting a small business, but also contributing to a sustainable and ethical fashion industry,” the statement concluded.
To learn more about Parisa KJ Handbags, visit www.parisakj.com.
