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Rose Bowl Bash Returns to Pasadena on New Year’s Eve

Free fan festival celebrates college football traditions ahead of championship game
Published on Dec 31, 2024

The Tournament of Roses will host its annual Rose Bowl Bash presented by Prudential, a free public celebration of college football culture, on December 31 from 11 a.m. to 5 p.m. at Rose Bowl Stadium Lot K in the Arroyo. The event offers family-friendly entertainment.

“The Rose Bowl Bash is a one-of-a-kind event that celebrates college football and the excitement of the Rose Bowl Game presented by Prudential,” according to the Tournament of Roses.

The festival will feature scheduled performances by both competing universities’ marching bands and cheer squads, with the Oregon Marching Band performing at 12 p.m. and The Ohio State University Marching Band taking the stage at 3 p.m. 

Attendees can enjoy interactive games, and opportunities to photograph the Rose Bowl Game Leishman Trophy. For adults, there will be a beer garden.

Additional entertainment includes an on-site DJ, exclusive giveaways, and multiple big screens showing the day’s football games throughout the venue. The event will also offer Rose Bowl Game merchandise and various photo activations for visitors.

Both admission and parking are entirely free for all attendees. 

Free parking will be available in either Lot K or Lot I at the Rose Bowl Stadium, located at 1000 Rose Bowl Drive. The Bash is part of Pasadena’s broader New Year’s festivities, which include the famous Rose Parade and the Rose Bowl Game itself.

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