Altadena Chamber Rallies Fire-Ravaged Businesses With Grand Reopening Push

The Altadena Chamber of Commerce announced Friday it will host grand reopening celebrations for every local business that wants one, marking an aggressive push to revive the community’s economy after devastating wildfires.

The Altadena Chamber of Commerce & Civic Association’s all-inclusive approach — extending celebrations to any business regardless of size, industry or chamber membership — represents a strategic and symbolic act designed to foster recovery, unity, and economic revitalization.

“As communities continue their healing journey, these celebrations serve as a reminder that unity and perseverance are key to rebuilding stronger and more resilient neighborhoods,” said Judy Matthews, president of the Altadena Chamber of Commerce.

The reopening events aim to counter one of wildfire recovery’s most pressing concerns: the displacement of residents and the migration of customers away from the affected area. By creating highly visible celebrations for each participating business, the chamber hopes to signal that life is returning to normal while giving individual owners a platform to reconnect with the community and contribute to the collective recovery effort.

These celebrations go beyond traditional grand openings, serving to uplift spirits, reinforce community pride, and inspire hope among residents and business owners alike. The chamber’s goal is to transform devastation into renewal and hope through these events that showcase each business’s resilience.

Incorporated in 1924 to promote the commercial, industrial, civic, and general interests of the Altadena community and its trade area, the Altadena Chamber of Commerce & Civic Association operates as a nonprofit organization. The chamber relies on membership dues and volunteer labor to staff an office and provide services to the community, including producing special events, hosting periodic mixers, maintaining a website, and providing information about Altadena to visitors, residents, and businesses.

For more information, contact the Chamber Office Management at 626-794-3988 or office@altadenachamber.org.