Altadena Small Business Recovery Fair Set for Jan. 8, One Year After Eaton Fire

The Los Angeles County Department of Economic Opportunity will host the “Small Business Pop-Up Fair: Recovering Together” on Thursday, Jan. 8, 2026, from noon to 4 p.m. at the Loma Alta Park Gymnasium in Altadena, offering recovery services one year after the January 2025 wildfires, according to event materials.

The free event, co-sponsored by Supervisor Kathryn Barger, the LA County Department of Parks and Recreation, and the Altadena Chamber of Commerce, marks the one-year anniversary of the fires and takes place one year and one day after the Eaton Fire began at 6:18 p.m. on Jan. 7, 2025.

According to the Department of Economic Opportunity, the fair will provide one-on-one technical assistance from community business organizations; on-site sign-ups for the Shop Local LA County Gift Card Program; commercial permitting assistance; information on new capital and grant programs; pro bono legal aid; and hiring and training incentives for youth and permanent staff. A Shop Local LA County marketplace featuring Altadena-based small businesses is also planned.

Several county agencies and partner organizations are scheduled to provide services, including LA County Public Works, Regional Planning, the Treasurer-Tax Collector, and Parks and Recreation. Additional partners include the Los Angeles County Economic Development Corporation, Pasadena City College Small Business Development Center, Pasadena City College Women’s Business Center, Bet Tzedek Legal Services, and ICON CDC.

The event will be held at the Loma Alta Park Gymnasium, 3330 N. Lincoln Ave. The park, established in 1954, sustained damage during the Eaton Fire and reopened in May 2025 after an accelerated renovation supported by contributions from the FireAid concert, the Dodgers Foundation, and the LA Clippers Foundation. Free parking is available in lots located off Sunset Ridge Road.

Registration is available at bit.ly/PopUpFair2026.