Hispanic Retailer Curacao Unveils Free Relief Program for Families Facing Hardship

Curacao, one of the largest Hispanic community retailers on the West Coast, on Wednesday announced the launch of its Essential Assistance Program, a free outreach initiative aimed at supporting families struggling with basic needs.

Through the program, Curacao will provide essential household items — such as microwaves, compact refrigerators, TVs and other small appliances — completely free of charge, alongside limited grocery supplies and complimentary home delivery for those unable to leave their homes or facing urgent hardship.

Relief will be granted on a case-by-case basis after careful review, the company stated.

“This new program reaffirms Curacao’s pledge to stand by its customers not only as a retailer, but as a neighbor, providing hope, dignity and real help when it matters most,” the retailer stated.

The effort responds to rising challenges — including economic instability, fear and limited mobility — faced by many in Curacao’s core communities.

In leveraging its logistics network to deliver goods directly to households, the company said it aims to support families during moments of crisis.

Founded in 1978 and headquartered in Los Angeles, Curacao operates large-format department stores — typically around 100,000 square feet — with a presence across California, Nevada and Arizona.

The retailer is known for serving Hispanic and Latino communities with a wide selection of goods, including electronics, home appliances, furniture, fashion and apparel, kids and baby products, limited groceries and financial services such as store credit, money transfers, travel assistance and export services.

Curacao also offers accessible financing and credit options designed to serve customers with limited access to traditional banking, and prides itself on tailoring in-store experiences to meet the cultural and practical needs of the communities it serves.

Beyond commerce, Curacao has a longstanding record of community engagement. A portion of every purchase supports the Curacao Foundation, which funds educational, health and economic empowerment programs throughout its service regions.

Families in need can apply for the Essential Assistance Program at icuracao.com/pages/estamoscontigo. The initiative is available now and will continue while resources last, with applications reviewed on a rolling basis.

For more details, contact Curacao’s flagship store at 1605 West Olympic Boulevard or call (213) 639-2100.