Pasadena-based OpenX Names Amanda Forrester New Marketing VP

Pasadena-based OpenX Technologies, Inc., an international omnichannel advertising exchange, has appointed industry veteran Amanda Forrester to lead the company’s marketing, product marketing and communications functions.

As Vice President of Marketing, Forrester will be responsible for setting the strategic direction and overseeing global execution across all marketing channels, a release from the company said.  

Forrester will report to OpenX CEO John Gentry.

“Amanda’s experience as a marketing leader in programmatic advertising, data, and TV aligns seamlessly with our differentiated solutions and will help us drive engagement across our buy-side customers and publisher partners,” Gentry said in a statement. “Amanda will be integral to communicating our advancements in areas such as supply-side targeting, data interoperability, CTV, and sustainability, and we’re thrilled to have her on board with so many exciting developments ahead of us in the new year.”

Forrester said she looks forward to developing strategies for communicating the benefits of OpenX’s industry-first solutions and initiatives.

“OpenX continues to drive the market forward, originally as a favored supply-side platform and the inventor of header bidding, and now as the leader in supply-side targeting, sustainability, and CTV addressability and quality,” she said. “I am proud to take a leadership role at a company that is focused on driving meaningful progress in sustainability, consumer privacy, and diversity for our industry.”

Before joining OpenX, Forrester was most recently with Ampersand, a TV and advertising sales company, leading the product marketing team. Her extensive career in advertising tech and media also includes global marketing and sales roles at The New York Times, Omnicom Media Group’s Annalect, LiveRamp, Integral Ad Science (IAS), and Tremor Video.

OpenX is a leader in advertising technology and powers advertising on web, mobile and connected TV formats, enabling marketers to reach their target audience across OpenX’s global network of publishers. OpenX works with more than 130,000 premium publishers and receives more than 300 billion ad requests every day, the company’s website stated. 

Following the Securities and Exchange Commission’s upcoming ruling requiring public companies to make specific climate-related disclosures, the company said it has been certified as a CarbonNeutral company by Natural Capital Partners, and is on a path to becoming one of the first companies in the world to achieve Net-Zero status.

To learn more about OpenX, visit www.openx.com.