Pasadena City Councilmember Gene Masuda Seeks 4th Term

Pasadena City Councilman Gene Masuda on Friday announced his candidacy for a fourth term representing District 4.

Masuda, who has represented District 4 since 2011, said he is running to continue his work on issues such as maintaining the city’s fiscal discipline and supporting its balanced budget every year.

He said he will continue to be a strong advocate for local neighborhoods focusing on public safety, economic growth, affordability of housing, and quality of life, and points to a record of dedication to preserving the community’s natural open space and opposing overdevelopment.

“I am so grateful for my close relationship with many District 4 residents,” Masuda said in a statement. “My main goal is to always listen to the residents’ concerns in order to understand the consensus of views on the issues affecting our community and to find solutions for residents by connecting them to the expertise of our outstanding city staff.”

He also said he is deeply grateful to his Field Rep Noreen Sullivan for her dedication and outstanding service to District 4 residents.

Masuda points to several accomplishments in his recent terms as demonstrating his leadership in bringing together residents to achieve solutions to enhance the quality of their lives.

Following Home Depot’s third attempt at establishing its business in Pasadena, Masuda formed a District 4 resident committee, including two members from Pasadena Heritage, to meet with Home Depot representatives.

Negotiations and mutual agreements resulted in Home Depot’s successful grand opening at the former Avon Building site on March 11, 2021.

Masuda was also instrumental in forming the Pasadena Armenian Genocide Memorial Committee on June 21, 2012. On September 9, 2013, The Pasadena City Council unanimously approved the project. On April 18, 2015 the Pasadena Armenian Genocide Memorial was unveiled in Pasadena Memorial Park on the eve of the 100th anniversary of the Armenian Genocide.

Masuda is a 38-year resident of Pasadena. He graduated from California State University, Los Angeles. He is a small business owner and has served on the Pasadena City Council for 12 years.

So far, Masuda is facing only one contender. Jonathan Horton announced his candidacy for District 4 earlier this year.

The nomination period for the March 2024 election begins on Nov. 13. The primary municipal election will be held on March 5.