Protest Banner Calling for Eaton Fire Inquiry Pulled From Rose Parade Float Riders

A banner urging a state investigation into the Eaton Fire was briefly displayed on a Rose Parade float Thursday before an official removed and crumpled it.

The banner appeared on a float dedicated to the 13,000 families who lost their homes and the 31 people who died in the 2025 Los Angeles wildfires.

The hand-made sign held up at ‘TV Corner’ in front of  broadcast cameras read, “AG BONTA ALTADENA DEMANDS AN INVESTIGATION,” referring to California Attorney General Rob Bonta.

Pasadena Now reporter Eddie Rivera saw a person wearing a raincoat approach and pull the banner from one of the float riders, who clutched it briefly, then let go. Then man who had pulled it away then crumpled up the sign and tossed it back onto the float, as it continued along the parade route.

No additional details about the incident were immediately available.