Spectrum Reach to Support Altadena Small Businesses Damaged by Eaton Fire

Spectrum Reach will support local small businesses impacted by the Eaton Fire, awarding three Altadena businesses free advertising campaigns worth up to $15,000 each during a Small Business Month reception on May 29.

The event, hosted by Spectrum and the Altadena Chamber of Commerce and Civic Association, will take place from 5 to 7 p.m. at the Altadena Community Center, located at 730 E Altadena Dr. Confirmed attendees include Representative Judy Chu, California State Treasurer Fiona Ma, Senator Sasha Renée Pérez, and representatives from the Los Angeles County Supervisor’s office.

Selected businesses will receive a comprehensive advertising package that includes live and streaming TV exposure, a custom 30-second commercial, expert marketing consultation, mentoring, and educational resources. Spectrum will also donate $5,000 to the Altadena Chamber of Commerce and Civic Association.

Since launching the Pay It Forward program in 2021, Spectrum Reach has invested over $50 million in advertising and resources to help more than 2,250 small businesses across 40 markets. The initiative aims to boost exposure and revenue for a wide variety of small businesses, particularly those facing challenges such as the recent Eaton Fire. More information is available at www.spectrumreachpayitforward.com.