Wescom Financial Offers Up Free Coffee to Groggy Pasadenans for Daylight Saving Time

Pasadena-based Wescom Financial will help locals cope with the loss of sleep caused by Daylight Saving Time by providing free coffee and tea at select The Coffee Bean & Tea Leaf locations on Sunday, March 9.

In Pasadena, that means the 415 South Lake Avenue location.

“Our annual Daylight Saving Time tradition of helping people throughout Southern California spring forward holds a special place in our hearts,” noted Tamar Atamian, Vice President of Marketing at Wescom Financial.

“For more than 90 years, Wescom has been a part of the Southern California community, so helping residents here is core to who we are. This is especially true right now because so many in our community have experienced a challenging start to the year, so bringing a smile to people’s faces through this annual #WescomKindness event is even more meaningful.”

Each café will receive $2,000 in allocated funds, with free drinks available on a first-come, first-served basis until those funds are exhausted.

In addition to the complimentary beverages, Wescom Financial is offering Southern Californians a chance to win $1,000. A winner will be selected randomly from eligible participants who enter the giveaway.

“Our guests look forward to Wescom’s annual Daylight Saving Time event because it’s a nice pick-me-up, helping them kickstart their Sunday morning at our cafés,” said Dee Hadley, Head of Marketing Americas for The Coffee Bean & Tea Leaf brand. “Everyone may be losing an hour of sleep, but because of our longstanding partnership with Wescom, Southern Californians can enjoy a great start to their day with a free cup of coffee or tea.”

The free beverages will be available starting when The Coffee Bean & Tea Leaf locations open on Sunday. A complete list of participating locations and details about the $1,000 giveaway can be found at http://wescom.org/cbtl.

Wescom Financial has served Californians for more than 90 years with banking products and services, including insurance and wealth management solutions. The company also offers accessible financial education, top-rated digital banking tools, lower loan rates and fees, and higher savings yields. With 30 branches, Wescom Financial serves more than a quarter million individuals across Southern California and Central California.

Headquartered in Pasadena, California, Wescom Financial is proud to be named one of “America’s Best Regional Banks and Credit Unions” by Newsweek in 2024 and 2025. The Wescom Foundation, its charitable arm, supports community-based organizations through strategic grantmaking and community engagement. Wescom Financial is federally insured by NCUA and an Equal Housing Opportunity Lender. For more information, visit wescom.org.