Memorial Diamonds to be Created from LA Wildfire Home Ashes

A Texas-based memorial diamond company and well-known motivational speaker and philanthropist Tony Robbins have launched a program to help Los Angeles wildfire victims preserve memories of their destroyed homes.

The initiative, called “Ashes to Diamonds: A Piece of Home,” will transform carbon from home ashes into memorial diamonds for three selected families affected by the recent Los Angeles wildfires, according to the company.

“Our homes are the places where we build our lives—where we share laughter, milestones, and our deepest moments of joy,” said Adelle Archer, CEO of the diamond creation company Eterneva. “When you lose a home, you lose so much more than just a structure—you lose the anchor to your past, your sense of belonging, and the memories that define you. With this initiative, we aim to help these families hold onto that sacred space, and preserve a tangible connection to their past while finding hope for the future.”

The program aims to help families maintain a connection to their lost homes through the creation of these memorial diamonds, which are made by subjecting carbon to heat and pressure to mimic the natural diamond-forming process.

Eterneva’s process includes extracting carbon from ashes, purifying it, and then using heat and pressure to create a diamond that contains the carbon from the original material.

Tony Robbins, who personally experienced losing a home to fire, has pledged over $4 million to bring relief and recovery to those affected by the fires.

“When these wildfires began, I was immediately reminded of the heartbreak my family and I experienced when we lost our home to a fire years ago,” said Robbins.

Nominations can be submitted through the Eterneva website at https://www.eterneva.com/la-fires. Submissions will close on March 3.

The selected families will be announced at Robbins’ Unleash The Power Within event on March 16.

To learn more visit eterneva.com.