Rose Bowl Will Report Strong Financial Results For Flea Market, Golf

The Rose Bowl Operating Company has reported strong financial performance for the Rose Bowl Flea Market and Brookside golf course complex operations, according to Matthew Hawkesworth, Director of Finance for the City of Pasadena.

In a memo to the Finance Committee, Hawkesworth shared the latest financial updates, known as Flash Reports, per the operating agreement between the City and the operating company.

The Flea Market, which operates monthly at the Rose Bowl, realized net income of $1.18 million through February 2024, exceeding forecasts by 17%. Revenues were driven by higher-than-budgeted admissions, vendor rentals, and concession sales, though attendance in February fell short of projections.

Meanwhile, the golf course complex posted year-to-date net income of $1.36 million through December 2023, nearly 20% above budget. The strong bottom line was attributed to golf revenues exceeding expectations by 5%, savings on payroll expenses, and improved food and beverage sales.

“The Flash Reports for the Flea Market show continued strength on the revenue and net income through February 2024,” Hawkesworth wrote. He added that “Improved food and beverage sales have helped with net income at almost $80,000 above budget” at the golf course.

The Flash Reports provide a snapshot of monthly and year-to-date financial results compared to budgets, though they lack some details like full-year projections and prior-year comparisons.

The Rose Bowl Operating Company manages the historic stadium and its affiliated golf course under an agreement with the City. The company regularly provides financial updates to the Finance Committee for oversight purposes.

The Rose Bowl Operating Company in Pasadena will present the financials at a special meeting of the City Council’s Finance/Audit Committee on Monday starting at 3 p.m. The special meeting, to be held in the City Council Chamber at City Hall, is open to the public.