Altadena Town Council and GoFundMe.org Establish the Altadena Eaton Fire Relief Fund

The Altadena Town Council announced Tuesday the launch of  The Altadena Eaton Fire Relief Fund in partnership with GoFundMe.org, to help residents recover and rebuild following January’s devastating wildfires. The fund will be managed by an advisory committee of trusted town leaders who will oversee the fund’s structure, holdings, and eventual distribution to ensure an equitable and transparent allocation of resources.

“The need for financial assistance is urgent, as many in the community are experiencing immense hardship. The creation of this fund will give those wishing to directly and positively impact affected Altadenans a trusted source to donate to,” said Victoria Knapp, Chair of the Altadena Town Council. “We are grateful for the support and partnership of GoFundMe.org and appreciate the lengths they have gone to ensure Altadenans receive the maximum benefit from donations to this fund. Altadena is our home and together, we will rebuild.”

The Altadena Eaton Fire Relief Fund is an Altadena-specific, Altadena-centered relief fund with proceeds to be directly dispersed to Altadena fire survivors.

The Altadena Eaton Fire Relief Fund Advisory Committee will work closely with GoFundMe.org (an independent nonprofit organization) to oversee the fund distribution, ensuring donations reach impacted individuals and families efficiently, according to the Council’s announcement.

“We’re honored to partner with the Altadena Town Council on this fund to support families impacted by these devastating wildfires,” said Margaret Richardson, Board Chair of GoFundMe.org. “We hope that the grants distributed by this fund bring a measure of relief and hope to Altadenans as they begin to recover and rebuild their lives.”

“As a 20+ year resident of Altadena, I am deeply invested in ensuring that Altadenans who were affected by the recent fires receive the support they desperately need,” said Tim Cadogan, CEO of GoFundMe, Inc. “More than $250 million has been raised on GoFundMe to help people impacted by the fires, and we know more support is urgently needed due to the horrific scale of the devastation. The Altadena Eaton Fire Relief Fund will help us get funds directly into the hands of those affected, providing them with immediate relief and resources.”

The fund is designed to provide direct financial assistance to residents. Affected residents can receive assistance in two ways: through a withdrawal from their GoFundMe fundraiser page or via direct dispersal through other means. While creating a personal GoFundMe account is the simplest and fastest way to receive approved funds, the alternative method will be available for those who choose not to use the platform, albeit with a slightly longer processing period.

Call to Action

The first priority is securing donations from those who want their contributions to directly benefit Altadena residents.

Starting Tuesday, anyone who wants to donate can do so here.

Additionally, people interested in serving on the Altadena Eaton Fire Relief Fund Advisory Committee to oversee the fund’s distribution are encouraged to apply. Applications can be found at firefundapp.altadenatowncouncil.org and will be available after 12 p.m. on February 21, 2025.

For more information or to donate, please visit:

https://www.gofundme.com/f/altadena-eaton-fire-relief-fund.