Hotel Dena Officially Opens, Inviting “Bold Creators” to an “Eclectic Urban Retreat” in Downtown Pasadena

A new hotel that replaces the former Sheraton Pasadena announced its official opening this week, although it has been open for business since its media unveiling in July.

Hotel Dena, a self-described eclectic urban retreat designed for the bold creator, is at 303 Cordova Street. The hotel is literally just steps away from the Pasadena Convention Center and the Pasadena Civic Auditorium.

In a statement the hotel said its ambiance is inspired by the performing arts, with every corner of the hotel offering dynamic spaces designed to provoke and amuse. Accommodations categories include King, Queen, Studios, and Suites. Specialty suites include the Screenwriter’s Suite, Director’s Suite, and Dena Suite. 

All rooms feature Blind Barber bath amenities. Broadcast kits are available that include ring lights from Lume Cube and microphones.

Hotel Dena’s guests can start their day at Lyric, offering breakfast and lunch daily from 6:30 a.m. to 3 p.m. The menu’s inspiration comes from the lyrical genius of musicians and poets. The 44-seat Lyric boasts musically-charged art, creating an environment that allows guests to fuel up while grooving to renowned artists.

Hotel Dena’s 42-seat bespoke bar and lounge, Agents Only, is surrounded by vintage TV art by Media Pollution and a speaker wall. Performances will keep guests engaged, from experimental beats to karaoke. Agents Only features cocktails by Liquid Productions, a full-service beverage agency, and bites daily from 3 to 11 p.m. “Casting Call” happy hour is available daily from 5 to 7 p.m. 

The hotel’s 311 upbeat guestrooms are adorned with artwork by LA-based street artist WRDSMTH, providing inspiration for guests to create or relax. Guests can also request in-room dining and have a ring light delivered to their door.

“The new Hotel Dena celebrates originality, offering a destination that encourages unique opportunities to interact with the arts,” Naveen Kakarla, President and CEO of HHM Hotels,  said. “We have proudly created a hotel where guests are able to recharge and awaken their creative senses.”

Dash Design oversaw the interior design and art curation, the hotel’s statement said. Outdoor murals featuring music and dance were hand-painted by artists Ian Schuler and Leah Tumerman. Artist Kate Neckel developed Pasadena-inspired art for each corridor, and wooden soundwave art by artist Erin Harris captures Van Halen’s song “Jump.”

As to other amenities for guests, the hotel has an outdoor pool, a fully-equipped fitness center, and often offers wellness classes.

Hotel Dena is part of Marriott Bonvoy’s Tribute Portfolio and aims to attract travelers looking for fresh experiences that reflect individuality. Owned by Monarch Alternative Capital and managed by HHM Hotels, the hotel is a part of HHM’s Independent Collection, lifestyle hotels that are connected to local communities and offer personalized service.

For more information or reservations, contact Hotel Dena at (626) 469-8100, or visit www.hoteldena.com to learn about packages and discounts.