Pasadena Tournament of Roses and Great American Media Join Forces to Bring Iconic Rose Parade to Viewers Worldwide

Great American Media announced it has reached a multi-year deal with the Pasadena Tournament of Roses Association to bring the 135th Rose Parade to a new cable television home, Great American Family.

The signature event will be broadcast live from Pasadena, on January 1, 2024, starting at 8 a.m.

Alex Aghajanian, 2024 Pasadena Tournament of Roses President, was quoted as saying he believes that having Great American Family as a partner will assure the millions of viewers worldwide they will see what the Rose Parade truly is.

“We couldn’t be more excited to bring this iconic tradition to households nationwide, delivering an unparalleled viewing experience for families across the country and around the world,” Aghajanian said, according to Great American Media.

Bill Abbott, CEO of Great American Media, said he is excited about partnering with the Pasadena Tournament of Roses Association to televise the classic event.

“It’s an honor to be back working alongside the Pasadena Tournament of Roses Association to televise this classic event,” said Bill Abbott, CEO of Great American Media. “The Rose Parade perfectly embodies the mission of Great American Family by bringing joy and celebration to participants and spectators alike, and I have had the pleasure of seeing first-hand the positive impact on communities made possible by the Tournament of Roses Foundation’s meaningful outreach efforts. We look forward to our continued partnership in the years to come.”

Great American Family, part of the Great American Media portfolio, offers quality family-friendly programming, including original holiday movies, rom-coms, and fan-favorite series celebrating faith, family, and country.

Established in 2021, the network hosts year-round seasonal celebrations, including Great American Christmas, its signature franchise featuring holiday-themed movies and specials.